基于旅游心理视角下的福州温泉旅游市场开发探析
[摘要] 旅游是在人们的基本生活需求得到满足后，主动追求更高质量的生活方式而出现的一种综合性大众活动。本文结合旅游心理方面的内容，运用旅游心理学、旅游市场学等基本原理，首先对我国旅游者的旅游心理现状与发展趋势以及特点进行分析研究，进而对旅游者这个群体的旅游心理和需求特点等进行探讨分析，以便更好地把握旅游者这一巨大的消费群体，为旅游企业在旅游资源的开发、旅游市场的拓展、宣传、决策等方面提供借鉴作用。同时，旅游者的旅游市场规模较大，具有很大的开发价值，但是由于旅游者旅游市场需求的多样性和独特性导致市场开发并不是很乐观，本文将从迎合旅游者旅游心理的角度研究，以福州发展温泉旅游为研究对象，为新的旅游产品、设计新的旅游路线、实行多种优惠方式等进行旅游者旅游市场的开发提供建议作用。
[关键词] 福州；温泉旅游；旅游心理
Based on the tourist psychology from the perspective of market development of hot spring tourism in Fuzhou
[Abstract] Tourism is in people’s basic living needs are met, the active pursuit of a higher quality of life style and the emergence of a comprehensive public activities, the tourism industry is developing rapidly, people from different walks of life are gradually involved, but for the tourism market the most active factors of tourism psychology, but analysis of known, about the role of less. This combination of tourist psychological aspects, uses tourist psychology, tourist market, studies the basic principles, the first of China’s tourist’s psychological current situation and development trend as well as characteristics analysis, then the tourists this group of tourism psychology and demand characteristics of the analysis, in order to better grasp the tourism this huge consumer groups, for the tourism enterprises in the development of tourism resources, tourism market, propaganda, decision-making wait for a respect to offer draw lessons from action. At the same time, the tourist market scale is larger, has great development value, but because the tourist market demand diversity and uniqueness result is not very optimistic about the market development, this paper from the cater to tourists psychological point of view, to the development of Fuzhou hot spring tourism as the research object, as a new tourism product, the design of new tourist routes, execute a variety of preferential policies for tourism market development to provide suggestions.
[Key words] Fuzhou; tourism; tourism psychology
目 录
（二）福州温泉旅游度假村开发的SWOT分析……………….. 9
四、基于旅游心理视角的福州温泉旅游发展对策研究……………. 12
5、建设满足不同需要的多功能餐厅，增强餐厅的接待能力…. 15
