目 录
2．1旅游节庆活动的概念………………………………………. 1
2.2 旅游节庆活动的特征……………………………………….. 2
3 青岛国际啤酒节开发概况……………………………………… 2
4 青岛国际啤酒节开发存在问题………………………………….. 4
4.2 品牌意识不强…………………………………………….. 5
5 青岛国际啤酒节开发对策……………………………………… 5
5.1 节庆环境改善…………………………………………….. 6
5.2加大招商引资…………………………………………….. 6
5.3 培养并引进高素质旅游人才………………………………….. 6
5.4 搞好旅游资源区划和总体规划………………………………… 6
摘 要
近年来，随着我国旅游业的快速发展，旅游者的旅游需求发生了显著的变化。由单纯的观光、游览需求向多样化的方向发展，更能反映旅游者的体验和参与需求的旅游形式日益走俏。节庆旅游反映了旅游者的这种需求，获得了极大的发展。在一定程度上来说，青岛是一个节庆城市。青岛节庆活动经过多年的发展和市场经验，积累了一些宝贵经验，也打造了像青岛国际啤酒节具有一定影响力的节庆活动。本文运用问卷调查方法对青岛啤酒节开发现状进行全面分析，并提出其现有开发模式存在的不足，旨在为青岛啤酒节的开发提出一系列科学有效长远的开发策略，期盼能够对青岛啤酒节庆旅游健康发展有所裨益。
关键词：节庆旅游； 青岛市； 啤酒节；
ABSTRACT
In recent years,with the rapid development of china’s tourism industry of the Tourists changes a lot.From a simple sightseeing tour to the diverse needs of direction,form of tourism reflect the demand of the tourists experience and participation in an increasingly popular.FSE tourism that reflects the needs of tourists have being a great development.A certain extent,Qingdao is a FSE city.Rely on city characteristics and well-known product brand,Qingdao has launched many FSE activity influence.After years of development and market testing ,Qingdao FSE activity accumulated some valuable experience,created a few famous FSE activities,such as the Qingdao International Beer festival.This thesis use survey method to conduct a comprehensive analysis of development situation of Qingdao Beer Festival, and put forward the shortcomings current development mold scientific and effective long-term development strategy aimed at the development of the Qingdao Beer Festival, forward to the Qingdao Beer Festival Tourism and healthy development.
Key words: Festival tourism;the city of Qingdao ; Beer Festival
