山东滨海旅游资源开发的问题与对策

摘要

旅游资源的开发是旅游业发展的基础和前提，旅游资源决定旅游地的发展。结合山东省滨海旅游区的实际情况,分析了该省滨海旅游资源的人文底蕴和自然风光等优势，但是在旅游资源开发中还存在开发利用不充分、缺乏科学规划和统一管理，旅游产品品种单一，环境污染严重等问题,在此基础上，针对性地提出了应综合开发利用旅游资源，加大促销力度，积极开发高端旅游产品、实施市场多元化的战略设想，以及加强保护滨海地区自然资源和海洋自然生态环境的对策，确定适合山东滨海的旅游资源开发模式，最终实现滨海旅游区可持续发展。

关键词：山东省；滨海旅游；旅游资源；开发

Abstract

The development of tourism resources is the basis and prerequisite for the development of tourism industry, tourism resources of tourist development decision. Combined with the actual situation of Shandong province coastal tourist area, analyzes the cultural atmosphere of seaside tourism resources and natural scenery and advantage, but in the tourism resource development and utilization of existing in the current development of asked not fully, lack of scientific planning and unified management, environment pollution is serious, based on this, puts forward specific should be comprehensive exploitation and utilization of tourism resources, increase sales promotion efforts, cosco distance of the Asian market close market, develop and implement market diversification strategic idea, and strengthen the protection of natural resources and sea in coastal area natural ecological environment of countermeasures, determine suitable for Shandong coast of tourism resources development model, and finally achieve the sustainable development of binhai tourist area.