目 录
2 天津地域性旅游纪念品开发的现状分析……………………………. 1
2.1 天津地域性旅游纪念品开发的概述……………………………….. 2
2.2 市场初具规模……………………………………………….. 3
2.3 销售自成体系……………………………………………….. 4
2.4 形成旅游活动热点……………………………………………. 5
3 天津地域性旅游纪念品开发中出现的问题及原因分析…………………. 6
3.1 天津地域性旅游纪念品开发中出现的问题………………………….. 6
3.2 问题产生的主要原因分析………………………………………. 9
4 天津地域性旅游纪念品开发的对策………………………………. 10
4.1 建立旅游商品工作的管理和协调体制…………………………….. 10
4.2 抓好旅游商品的规划工作……………………………………… 10
4.3 加强专业人才培养…………………………………………… 10
4.4 挖掘民间地方特色…………………………………………… 11
4.5 推行标准认定,规范旅游纪念品开发…………………………….. 11
参 考 文 献……………………………………………………. 13
摘 要
随着现代旅游产业的发展,旅游纪念品市场开发正在全球蓬勃兴起。旅游活动与纪念品市场的结合成为旅游业未来的一个主要发展方向。相比传统旅游业,旅游纪念品市场资源更丰富、经营方式更合理。旅游纪念品市场开发还改变了传统旅游经营方式,它减少销售环节,降低产品成本,提高工作效率,能为客户提供更低价、更优质的产品服务。
旅游纪念品是传播旅游地形象、旅游过程的重要载体,是旅游业发展深度和广度的标志,是旅游业中最具有潜力的新增长点.少数在利用旅游纪念品市场开发走在前列的旅游企业,由于受到宏观环境还不成熟的限制,其市场开发的功能也大多停留在低级阶段,还无法达到真正意义上的旅游活动全程交易,纪念品与旅游实现有效对接存有困难。如何运用纪念品市场的开发来促进旅游业的发展,己成为值得我们关注的课题,也是我本人选择这个研究课题的初衷。
关键词: 天津;旅游纪念品;可持续开发
ABSTRACT
Along with the development of modern tourism industry, tourism souvenirs market development are global booming rise. Activities and the combination of tourism souvenirs market as the future of one of the main development direction. Compared with the traditional tourism, tourist souvenirs market more abundant resources, management means more reasonable. Tourism souvenirs marketing has changed the traditional tourism management way, it reduces sales link, and reduces the production cost, improve work efficiency, to provide our customers with the lower, more high quality product service.
Tourism souvenirs are spread tourist image, tourism as an important carrier of the process, is the development of tourism industry depth and breadth of the sign, is the most potential tourism new growth point. A few in the use of souvenirs market development go in front of the tourism enterprise, due to the macro environment is not mature limit, the market development function also mostly stay in lower stage, still cannot reach the real tourism activities the whole deal, souvenirs and tourism realize effective docking being difficult. How to use souvenirs for the development of the market to promote the development of the tourism industry has become worthy of our attention topic, also is the I choose the subject the original intention.
Keywords: Tianjin; tourism souvenir; development;