摘要:甘熙故居。也称南京名俗博物馆是南京现有面积最大,保存最完整的私人民宅。本文通过问卷调查的研究方法,通过研究南京甘熙故居旅游景点来访游客对遗产博物馆形象的感知认识来了解遗产博物馆发展的实际状况,并分析了遗产博物馆旅游吸引力要素组成以及遗产博物馆基于游客感知意象的竞争力提升策略,期望能给予遗产博物馆经营者一定的营销启示。
关键词:感知意象 甘熙故居 遗产博物院
Abstract: the former residence of Gan Xi is existing in Nanjing area is the largest, most complete preservation of private houses, is the Nanjing folk custom museum, also is the non – material cultural heritage museum. In this paper, by the method of questionnaire investigation, through the study of the former residence of Gan Xi Nanjing tourist attractions tourists on heritage museum image perceptual awareness to understand the heritage museum development actual situation, and the analysis of the heritage museum tourism attraction elements as well as heritage museum based on the perceived image of the competitiveness strategy, hoping to give some marketing implication operator heritage museum.
Key words: perceptual image Former residence of Gan Xi Heritage Museum
目录:
一、理论依据与研究方法
二、南京甘熙故居遗产博物馆游客特征分析
三、甘熙故居形象描述分析
四、甘熙故居游客感知意象差异