树立品牌意识,增强地方媒体竞争力
摘要:随着我国经济市场化的发展,媒体数量和规模也在不断增加,在同一个城市和区域内会面临着多个媒体的激烈竞争,使地方媒体不断出现同质化倾向,要想在众多的媒体中“高出一筹”就要拥有自己的品牌。本文着重探究如何使地方媒体突显区域文化,树立自己的媒体品牌。
关键词:地方媒体;区域文化;品牌
Abstract: As China’s economy development, the quantity and scale of the media has also increased. There are many medias facing more fierce competition in the same region. The local media becomes tendency. The local media will have their own brand in order to make media better. This paper explores how to make the media highlight regional culture establishing their own media brand.
Key word: local media; regional culture; brand
目录:
- 整合内外资源,树立媒体品牌
- 经营品牌栏目,加强媒体竞争
- 利用地方活动,加大品牌宣传
- 贴切媒体内容,提高品牌竞争
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