VI设计在企业发展中的积极作用

摘要

VI设计是用恰当、美观、统一的视觉效果来传达企业理念的形象，它不仅能够增强企业理念在传播过程中的沟通力以及感染力，能够推动企业的进步发展，也是企业品牌持久稳定发展的载体，还是企业传达给员工积极向上精神的关键之路。VI设计对企业的生存和发展有着极其重要的作用和积极作用。

关键词：VI设计；企业理念；经济效益

Abstract

VI design is appropriate, appearance, unified visual effects to convey the concept of enterprise image, it can not only enhance the concept of enterprise in the process of communication communication capacity and infectivity, to promote enterprise development, also is the enterprise brand lasting and stable development of the carrier, or the enterprise is communicated to the staff positive and progressive spirit critical path. VI design for enterprise survival and development has the extremely vital role and positive role.

[Key words ] : VI design; business philosophy; economic benefit

摘要……………………………………………. 1

Abstract…………………………………………… 1

序言………………………………………………. 2

一、VI企业设计的概况……………………………….. 3

1.1 VI设计的基本概念…………………………………………. 3

1.2 VI企业设计的意义………………………………………….. 3

二、优秀的VI设计的特点……………………………… 4

1.1能够充分反映和传达企业理念………………………………….. 4

1.2 辅助企业建立有效的识别管理……………………………………………………… 4

1.3提升企业的市场竞争力……………………………………….. 5

三、VI设计在企业经济中的重要性………………………. 5