从电子杂志《时尚芭沙》浅谈交互设计
[摘要]自1995年3月我国第一份电子杂志—《电子信息与通讯网络杂志》在上海面世以来，我国的电子杂志已经发展了巧年。在此期间，电子杂志经历了三代形态变化，即邮件列表形态、传统杂志数字化形态以及多媒体互动形态。三种形态的发展与网络技术的开发有着密切连系，也在不同的发展阶段挑战着人们的阅读习惯。
本文重点研究以电子杂志—多媒体互动电子杂志，是采用PZP技术发行，视频、音频、FLASH、3D、文字等多媒体信息为表现形态，简称电子杂志。我国媒体互动电子杂志从2002年开始起步，经历了起步阶段、探索阶段、快速发展阶段减缓发展阶段。作为网络新生事物，电子杂志在快速发展阶段(2005年一2008年)四年时间内，多次获得国内外高额风险投资，仅2006年中国电子杂志的整体市场规便高达1亿元，成为我国新媒体的翘楚。并预计在2010年，中国电子杂志用户数量到10500万。但是时至2010年，中国电子杂志行业却传来了“覆灭”的声音，预想美好前景并不被看好。但是面对质疑的声音，仍有实力企业加盟电子杂志行业，老电子杂志平台开始寻找转型路径。面对电子杂志不温不火的生存现状，其到底有没继续生存和发展的可能，本文将从电子杂志媒体本身以及电子杂志和人的关系入手行研究。
[关键词]：电子杂志 《时尚芭莎》 互交设计
Since1995March, China’s first electronic magazine -” electronic information and communications network.” since the launch in Shanghai, China’s electronic magazine has developed it. During this period, the electronic magazine has undergone three generation morphological changes, namely the mailing list form, traditional magazine digital morphology as well as multimedia interactive forms. Three kinds of morphological development and network technology development are closely linked, in different stages of development challenges people’s reading habits.
This paper focuses on the study of Electronic Journal – interactive multimedia electronic magazine, is the use of PZP technology issue, video, audio, FLASH,3D, text and other multimedia information manifestation, referred to as the electronic magazine. China’s media interactive electronic magazines begin to start from 2002, experienced start stage, exploration stage, the stage of rapid development slowed the development stage. As the network of new things, the electronic magazine in the rapid development stage (20052008) four years, won several domestic and international high risk investment, only 2006Chinese electronic magazine overall market regulation is high amounts to 100000000 yuan, to become China’s new media leaders. And it is expected that in 2010, Chinese electronic magazine subscribers to 105000000. But in 2010, Chinese Journal of electronics industry is passed”.” the voice was not optimistic about the future, expected. But in the face of the sound of doubt, still had the strength to join enterprises electronic magazine industry, old electronic journal platform started looking for transition path. In the face of electronic magazine tepid survival situation, it is not possible to survival and development, this paper from the electronic magazine media itself as well as the electronic journal and human relation research.
Key words: electronic magazine” bazaar” interactive design
目 录
Abstract…………………………………………………. II
3 从电子版杂志《时尚芭沙》分析交互设计…………………….. 3
3.1电子杂志的虚拟感与传统发行刊物的区别…………………… 3
