摘要：巧克力在我国市场的潜力巨大，国际巧克力企业都纷纷的看好中国的市场。而目前我国巧克力产品的包装造型基本上只有扭结式包装、折翼信封式包装和枕式包装，对巧克力的包装造型还需要向多样化的方向发展。本文的重点是在巧克力包装造型的作用，巧克力包装造型的特点，未来我国的巧克力包装造型多样化发展的趋势以及对我所设计的巧克力包装造型进行了简单的分析。
关键词：巧克力 包装造型 多样化
Abstract ：Chocolate in China’s huge market potential, international chocolate enterprises have the confidence to the Chinese market. But at present our country chocolate products packaging design basically only kinking type packaging, each envelope type packing and packaging of chocolate packaging design, but also need to develop in the direction of diversification. This paper focuses on the role of modeling package of chocolate, chocolate packaging style features, the future of China’s chocolate packaging style diversification development trend as well as the I design the chocolate packaging model to carry on the simple analysis.
Key words: chocolate packaging style diversification
目 录
1.1包装的定义……………………………………1
1.2巧克力市场发展的现状…………………………..1
2.1.防止微生物和灰尘污染，提高产品卫生安全性…………2
2.2.精美的包装造型可以提高消费者购买欲望和商品价值……3
4.2.1包装造型的简约化和个性化的趋势…………….5
4.2.2包装造型将趋向大众化和传统化………………6
4.2.3包装总体风格时尚化的趋势………………….7
致 谢………………………………………… 9
