浅谈插画艺术在平面设计中的应用
目录
摘要
在现代设计领域中,商业插画是最能体现时代性的图形语言。它站在表达时代的最前沿,超越了语言和主题,反映了视觉交流的普遍化,是超越流行和肤浅的设计,在设计中体现时代精神,并与消费者产生共鸣,令人回味。商业插画表现在包装设计中,能提供极为多样化的风格形式,传达品牌的核心观点,制造品牌或产品差异,以及凸显品牌个性特征。插画艺术有着十分悠久而古老的历史，从原始人类的壁画到江户时代日本浮世绘，都是插画艺术的发展见证，而在现代设计领域中，插画设计已经成为一个独立的绘画分支，它与绘画艺术有着亲近的血缘关系，同时它自身强烈的表现意味让其他绘画形式望尘莫及，尽管在许多表现技法都是插画艺术借鉴了绘画艺术的表现技法，插画艺术出自于绘画艺术但是却比普通绘画更能够表现主题，二者的联姻使得插画艺术无论是在表现设计主题上还是从绘画技巧上，都有着长足的进展，展示出更加独特的艺术魅力，从而更具表现力。从某种程度上讲，绘画艺术和插画艺术是母子关系，绘画艺术成为了基础学科，成为了美术通论，而插画艺术则是应用学科，是专业科目。随着插画艺术的不断发展和更新，在信息高速发达的今天，在设计产业日渐壮大的中国，插画艺术能够为当前的美术、设计、装饰灯行业带来新的理念和创意，插画设计将成为现实社会不可替代的艺术形式。
关键字：艺术 平面设计 应用 案例分析
Abstract
In the modern design domain, commercial illustration is the best embodiment of the era of graphic language. It stands in the expression of the forefront of the times, go beyond language and theme, reflect the visual communication of universality, is beyond the popular and superficial design, in the design embodies the spirit of the times, and with consumers to resonate, evocative. Commercial illustration in packaging design, can provide extremely diverse styles, to communicate the brand’s core viewpoint, manufacturing brand or product differentiation, as well as the prominent brand personality. Illustration art has a very long and ancient history, from the original human murals to the Edo period Japanese Ukiyo-e, is the art of flower arrangement development witnessed, in the modern design, illustration design has become an independent painting branch, it and the art of painting has a close relationship, at the same time its own strong performance means letting other than painting form, although in many techniques are floral art from the art of painting techniques, the art of illustration from the art of painting but more capable than ordinary painting performance of the theme, the two marriage makes art both in performance design theme or from the painting technique, there are the considerable progress, showing a more unique artistic charm, which is more expressive. To some extent, the art of painting and art is the mother-child relationship, the art of painting has become the basic subjects, became the art theory, and the art of flower arrangement is the application of science, is a professional subjects. As the art of flower arrangement and the continuous development of updated, develop in information high speed today, in the design industry growing China, floral art to the art, design, decoration lamp industry to bring new ideas and creativity, illustration design will become the reality of social irreplaceable art form.
Keywords: art graphic design application case analysis
