色彩是最具有视觉信息传达能力的要素之一, 也是食品包装、 销售的重要元素。在人的视觉、听觉、嗅觉、触觉、味觉五感中，商品包装设计传达信息通过视觉让受众最先接收，其中最容易让受众产生快速反应的设计元素就是色彩。同时儿童食品市场是一个范围极大的市场，色彩设计在儿童食品包装中起着举足轻重的作用。合适的色彩能让人产生强烈的视觉冲击力，增强产品的吸引力，加深儿童的注意力来唤起其购买欲，从而达到销售的目的。本文对其进行了分析阐述总结色彩在儿童食品包装中所起的作用以及是如何运用的, 强调应用色彩设计可以增强食品包装设计的表现力并可以达到提高销售力的作用。
关键词：儿童 食品 包装色彩 设计 食品包装
The color is one of the most visual elements to convey the ability, but also food packaging, sales an important element. Visual, hearing, smell, touch, taste the five senses, packaging design to convey to the audience the first to receive information by visual, one of the most easy to let the audience design elements results in a rapid reaction is color. Children’s food market is a great range of markets, color design plays an important role in children’s food packaging. The right colors can make people strong visual impact, enhance the attractiveness of the product, to enhance the children’s attention and to arouse their desire to purchase, so as to achieve the purpose of sales. Be analyzed and discussed the role of the summary color in children’s food packaging as well as how to apply, and stressed that the application of color design can enhance the expressive power of the food packaging design can be achieved to improve the role of the sales force.
Key words: Children food packaging color design food packaging
