摘 要
现代图形化文字随着科学和技术的发展日趋完善，越来越被广大的设计家所钟爱，成为视觉传达设计中不可缺少的一部分。图形化了的文字可以渲染和烘托文章的形态，直接的或间接地让人们更好地理解文字内容，准确的表达设计的意图。文字是人类文化的重要组成部分。作为一种符号，文字是我们认识世界和历史的重要工具。无论在何种视觉媒体中，文字和图片都是其两大构成要素。各种字体在完成它自身功能——信息传递过程的同时，还会以其特有的形式美因素在越来越多的餐具包装设计中出现并直接影响着整体的视觉传达效果。因此，文字图形化设计能够提高作品的审美价值，增加作品的文化内涵。本文就以文字图形化在餐具包装设计中的应用为例展开论述,分析文字图形的渊源及其视觉传达优势，然后再通过对文字图形化的方法研究，得出文字图形化在包装设计中的发展趋势。
关键词：文字图形化、餐具包装、设计、应用
Abstract
Modern graphical text with the development of science and technology is perfect with each passing day, more and more by the home favorite design in visual communication design, become an indispensable part of. Graphical text can render and heighten the morphology, directly or indirectly, to let people better understand text content, the accurate expression of design intent. The text is an important part of human culture. As a symbol, word is our understanding of the world and history are important tools. No matter what the visual media, text and picture are two main elements. A variety of fonts in the completion of its own function — the process of information transfer at the same time, also with its unique beauty of form factor in a growing number of tableware packaging design appears and directly affect the overall visual effect. Therefore, graphic design can improve the aesthetic value of the novel, to increase the cultural connotation of work. This paper focuses on the graphic design of characters in packaging design application as an example discussed, analysis of text graphics origin and visual communication advantage, and then based on the graphic method of that text, graphical development trend.
Keywords: graphic design、application、packaging
目 录
Abstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．ii
2.2 图形化文字的视觉传达优势……………………………… 2
2.2.1 图形化了的文字更加吸引关注………………………. 3
2.2.2 图形化了的文字更加使人愉悦………………………. 3
2.2.3 图形化了的文字更加易于识读………………………. 3
致谢．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．9
