摘 要
文字、色彩、图形是平面广告设计最主要的视觉构成要素,可称为平面广告设计的三大要素,三者有机地结合起来,进行版面编排设计,从而表现出设计的目的和用途。然而如何在平面广告设计中把这三者精美的结合起来就成为当今设计师所关心的首要问题。本文通过字体、图形以及色彩在平面广告中的运用来探究把三者精美结合的方法。
关键词:平面设计广告,字体,图形,色彩,结合
Abstract
the word, color, graphics is the most main plane advertisement design of visual elements, can be called plane advertisement design three elements of integrated organically, in layout design, so as to show the design purpose and use. However, how to of plane design in the exquisite combination of these three become the designers have to care about the primary issue. This article through the font, color and graphics on the print advertisement to explore the use of the method of combining the three exquisite.
Keywords: graphic design advertising, fonts, graphics, colour, combined
目 录
1.图形在平面广告设计中的运用…………………………………. 2
1.精美的图形创意能够带来非同凡响的艺术效果…………………….. 2
2.字体与图形如何精美的结合…………………………………… 3
3.色彩与图形如何精美的结合…………………………………… 4