普洱茶作为云南极具民族性、地域性的特色产品.它还具有降脂减肥、防癌、抗癌、抗衰老等特性。随着现代人观念转变，陈年普洱还具有一定的收藏价值，同时市场上也出现了许多用普洱茶所做的工艺品，因此被愈多人用于馈赠。其包装设计与同类商品不同，除满足茶包装的一般要求外，还应突出体现普洱茶文化，并将云南独特的民族文化与地域文化融入于普洱茶的包装设计中，充分体现普洱茶悠久的历史、独特的文化和典型的地域特征。
随着现代社会人们思想观念的改变，书法艺术各种视觉元素的空间关系、空白之美，正好符合了现代包装设计追求的美学原则，所以书法艺术被广泛应用于现代设计中。本文通过书法在包装设计的运用探究普洱茶包装中书法的应用。
【关键词】：普洱茶包装；书法；应用；收藏；馈赠
Calligraphy in Pu’er tea packaging application
Yunnan puer tea as extremely nationality, regional features of products, the packaging design and the same products different, in addition to meeting the packaging of the tea the general request, but should also highlights the puer tea culture, and the unique national culture in yunnan with regional culture blend in with the puer tea packaging design, fully embodies the puer tea a long history, unique culture and the typical regional characteristics.
With modern social people the change of ideology, the calligraphy art all kinds of visual elements of space relation, blank of the United States, just to meet the modern packaging design of pursuit aesthetic principle, so the calligraphy art is widely used in modern design. This article through the calligraphy in packaging design to explore the use of packing and the application of tea calligraphy.
【keywords】: puer tea； packaging；calligraphy； applications；gifts
1.1 我对包装设计的理解………………………………………… 2
1.2 普洱茶文化概述……………………………………………. 2
1.3 书法艺术介绍……………………………………………… 2
2 书法在普洱茶中的应用………………………………………….. 3
2.1 传统的普洱茶包装………………………………………….. 3
2.2 现代的普洱茶包装………………………………………….. 4
2.2.1 书法的线条在普洱茶包装的应用…………………………… 4
2.2.2 书法的结构在普洱茶包装中的应用…………………………. 5
2.2.3 书法的形意的统一在普洱茶包装的应用……………………… 6
2.3 普洱茶包装的发展与现状分析…………………………………. 7
3 书法在普洱茶包装中的毕业创作………………………………….. 10
4结束语……………………………………………………….. 12
参 考 文 献……………………………………………………. 13
