摘 要
包装是品牌理念、产品特性以及消费心理的综合反映，它能直接的影响到消费者的购买欲。而我们坚信包装是建立产品和消费者的亲和力有力的手段。现在能使企业商品活泼化，又能提升企业形象的就是其包装。包装是一门科学，包装搞得好不好，直接关系到商品的价格。商品的价值主要看质量，但是能增加商品附加值的包装，在市场行销方面，已显露其重要性。尤其在目前的社会中，大众对生活品质的观念已有很大的改变，因此包装不仅可以改变固有的商品价值，同时更能开发新的市场。本文通过包装设计与市场分析之间的关系，对包装设计的市场进行分析。
关键词：包装设计，商品价值，市场分析
Abstract
Packaging is the brand concept, product characteristics and the comprehensive reflection of consumption psychology, it can directly influence the temptation to consumers. And we believe that packaging is to establish the affinity of consumer products and powerful means.Now can make the enterprise of commodity and lively, and promote enterprise image is the packaging. Packaging is a science, packing up is good, directly related to the prices of goods. The value of the goods basically see quality, but can increase the value of commodity packaging, in the market marketing aspect, has revealed the importance. Especially in the current society, the mass of the quality of life have made great idea change, so packaging can change not only of the inherent value of commodities, but also can develop new market. This article through the packaging design and the market analysis, the relationship between packaging design to the market analysis.
Keywords: packaging design, commodity value，market analysis
目 录
引 言………………………………………………………………………………………… 1
一、 概述…………………………………………………………………………………… 2
1.什么是包装设计……………………………………………………………………………………………… 2
2.包装设计的发展背景………………………………………………………………………………………. 2
二、包装设计与市场之间的关系…………………………………………………. 2
三、如何进行有效的市场分析…………………………………………………….. 3
1.分析内容的设定……………………………………………………………………………………………… 3
2.分析方法的选择……………………………………………………………………………………………… 4
3.综合性的方法来分析………………………………………………………………………………………. 4
四、结束语…………………………………………………………………………………. 5
参考文献…………………………………………………………………………………….. 7
致 谢………………………………………………………………………………………… 8
