动画片作品的价值不仅仅在于它本身,还有它是一种广泛的文化,对民族文化的宣传发扬、国家形象的塑造和提升,以及向其他产业领域进军都具有重要的现实意义。我国的文化积淀非常深厚,但是汲取文化而生的动画产业却不如美国成功。我们要不断创新,要充分意识到动画是面向市场的文化产品,加强技术和内容上的创新,促进我国动画电影事业的发展。本文主要概述了中国动画史以及以《喜羊羊与灰太狼》动画片在我国影播的成功例子来分析我国电视动画作品的现状与发展。
关键词:动画片 《喜羊羊与灰太狼》 发展
Cartoon is not just the value of the work itself, and it is a kind of extensive culture, national culture propaganda carry forward, national image of the mold and ascension, as well as to other industries are into has an important practical significance. Our culture is very deep, but absorbing culture, born of the animation industry but than the us success. We will constantly innovation, fully aware that the animation is the cultural products to the market, strengthen the innovation of technology and content, and promoting the development of the cause of animation film. This paper mainly summarizes the history of Chinese animation and to a “pleasant goat and ash too Wolf” cartoon in our country was successful examples of the shadow will analyze our country TV animation works the present situation and the development.
Key words:cartoon “Pleasant goat and ash too Wolf” development
目 录
Abstract………………………………………………….. I
第一章 简述中国动画发展历程…………………………………. 1
第二章 《喜羊羊与灰太狼》简介……………………………….. 2
(二) 在国内以及国际上的反响…………………………….. 3
第三章 《喜羊羊与灰太狼》分析……………………………….. 3
(一) 《喜羊羊与灰太狼》特点以及成功因素………………….. 3
(二) 《喜羊羊与灰太狼》缺陷与不足……………………….. 4
第四章 结合现有社会及政策环境,分析中国动画以及电视未来发展趋势…. 5