移动端APP广告形式及其价值研究毕业设计_计算机程序设计_计算机设计辅导_计算机设计代做_java_安卓_小程序_springboot

摘　　要

随着科技的发展，计算机技术也在飞速发展，移动互联网成为当前每家每户必备的不可缺少的使用品。同时移动互联网在给广大人们带了休闲娱乐的同时，也为社会的经济发展带来重要的优势，为商业创造出无限的价值，也为人们提供了更多的方便。在市场经济中各大电商企业应环境迅速壮大起来，一些传统企业也开始向线上发展，引动端的APP广告被广大企业应用，并在不断的普及过程中，移动端APP广告虽然目前不断的被各大企业应用并且有不断增长的趋势，但是由于移动端APP是新型产品，APP广告也处在发展不稳定阶段，还有更多的问题去解决，更大的发展方向需要人们去发掘。移动端APP的广告形式不断多样化，它的价值在将来也是不可估量的。本文通过文献研究法和个案分析法对移动端APP广告的含义、广告形式、现状、价值和发展趋势等几个方面，进行深度研究。希望能够通过对移动端APP广告形式的研究发现它的更大的利用价值，引起广大人们对APP的重视，更广泛的利用移动端APP，使其能够服务于各大企业，为企业的发展市场经济的发展作出贡献。

关键词 移动端APP；广告形式；价值

MOBILE TERMINAL APP ADVERTISING FORM AND ITS VALUE

ABSTRACT

With the development of science and technology, computer technology is also in the rapid development of mobile Internet has become one of the indispensable of every household necessary supplies. At the same time the mobile Internet in brought the leisure entertainment for the masses of people at the same time, also bring important advantages for the economic development of society, create unlimited value for business, also gives people a more convenient. In a market economy growing rapidly each big electric business enterprise should environment, some traditional enterprises began to develop online, actuating the APP advertising is the enterprise application, and in the process of continuously popularization, mobile terminal APP advertising though the constant is each big enterprise applications and has a rising trend, but due to the mobile terminal APP is new product, the APP advertising is in the phase of development is not stable, there are more problems to solve, the greater will be the development direction of people to discover. Mobile terminal APP advertising constantly diversified and its value in the future also is immeasurable. In this paper, through literature research and case analysis on the meaning of the mobile terminal APP advertising, advertising forms, the present situation, the value and the development trend of several aspects, such as, in-depth research. Hope can through the mobile APP advertising study found it in the form of greater value, cause the people to the attention of the APP, a more extensive use of mobile client APP, enables it to serve each big enterprise, for enterprise’s development to contribute to the development of market economy.

KEY WORDS mobile client APP; advertising forms; value

目　录

摘要………………………………………………………………………………………I

ABSTRACT…………………………………………………………………………………II

一、引　言……………………………………………………………………………………1

二、移动端APP广告形式分析……………………………………………………………2

（一）移动端APP广告定义 ………………………………………………………2