广告摄影中的现代品位与生活情调的表现
摘要
广告摄影作为一门独特的艺术表现形式成型于20世纪初期，在我国约在20世纪70年代末到80年代初才开始运作并逐渐发展起来。大多都是代广告中，凡是需要靠产品形象来展示其特征的广告，尤其是时装、珠宝首饰、家具陈设、手表、汽车、工艺品等产品都离不开摄影语言的描述。当前我们处在一个信息的时代、广告的时代，一个时尚文化蓬勃发展的时代。人们所到之处、目光所及之处都被广告招贴所充斥，路边的巨型广告牌，商场、地铁中的广告屏以及各式的宣传广告纸，都让你目不暇接。而这些广告摄影中又体现出现代生活的品位。有些产品虽然有着可视的外观形象，但产品的特性却是抽象的，如化妆品香水的嗅觉，食品、饮料的味觉，音响器材的听觉，也能用摄影语言使其形象化而被人们所接受。广告摄影正是承载时尚文化的最佳载体，它以摄影的表现形式，让受众在最短的时间内地逼真的、直观的地感受到时尚文化的魅力、接受到广告传递的信息。
关键词：广告摄影、生活情趣，现代品味
Abstract
Advertising photography as an art form forming in early twentieth Century, about in our country in the nineteen seventies end 80 time just started at the beginning of operation and gradually develops. In the modern advertisement, which need to rely on product image to show the characteristics of advertising, especially in the automobile, fashion, jewellery, furnishings, watches, handicrafts and other products are inseparable from the photographic language description. At present we are in an era of information, advertising age, a fashion and cultural boom era. People everywhere, my view is advertising poster by flooding, the giant billboards, shopping malls, subway advertising screen and all kinds of advertising paper, let you see. These advertising photography modern quality of life. Although some products have a visual appearance of the image, but the characteristics of the product is abstract, such as cosmetics perfume smell, taste of food, beverage, stereo equipment, auditory, also can be used to the image of the photographic language and accepted by people. Advertising photography creation mentality in advertising creative and design plays a guiding role, it is the core and soul of advertising photography. The people-oriented design concept, reflected in the change of mind; to display performance, create value is to improve the quality of advertising photography key, and advertising photographer necessary psychological quality. The psychological quality formation need to rely on long-term professional knowledge accumulation and hard grinding Practice.
Key words: advertising photography, life, modern taste
目录：
二、广告摄影作品中现代生活品味与生活情调的表现.
三、毕业设计作品中现代生活品味与生活情调的表现.
