中文摘要
伴随着我国经济的快速发展，人们对生活品质的要求也越来越高，市场发展前景一片光明。国外品牌生活日用品纷纷涌进中国市场吗，但要想在日趋激烈的市场竞争占据一席之地，科学的营销运作必不可少。北京昔缘尚品国际贸易公司是北京知名生活日用品品牌，进入市场时间不少，但在周边市场已集聚了一定的人气。本文以北京昔缘尚品国际贸易公司为研究对象，描述了北京昔缘尚品国际贸易公司的营销现状以及采用的营销策略。在激烈地竞争中，企业只有认清市场形势，把握消费需求，才能发挥企业自身优势，实施适合的营销策略，使企业迈向成功并获得持续发展。
关键词：
营销方案 客户管理 品牌 服务
Chinese Abstract
With the rapid development of China’s economy, people’s quality of life are increasingly high requirements, market prospects bright. Foreign brand consumer goods have poured into China market yet, but succeed in the increasingly fierce market competition to occupy a place, scientific marketing operation is essential. Beijing Xi margin of goods is still well-known international trading company Beijing daily necessities of life brand to enter the market a lot of time, but in the surrounding market has gathered a certain amount of popularity. Taking Beijing Xi margin shangpin international trading companies for the study, described the marketing situation Beijing Xi margin shangpin international trading company and marketing strategies adopted. In the fierce competition, companies only understand the market situation, grasp the consumer demand, in order to play their own advantages, the implementation of suitable marketing strategy to enable enterprises to success and achieve sustained growth.
Key words:
Customer Management marketing program brands
目 录
一、市场营销及环境概述…………………………………………………………………………………….. 1
（一）市场营销的概念与内涵………………………………………………………………….. 1
（二）市场环境…………………………………………………………………………………….. 1
（三）消费者分析…………………………………………………………………………………. 1
二、客户数据记录及管理分析………………………………………………………………………………. 1
（一）客户分级管理………………………………………………………………………………. 1
（二）客户关怀方案………………………………………………………………………………. 2
三、网络营销对策……………………………………………………………………………………………… 2
（一）积极研发新产品…………………………………………………………………………… 2
（二）提高品牌影响力…………………………………………………………………………… 2
（三）拓展产品组合………………………………………………………………………………. 3
（四）提升服务水平………………………………………………………………………………. 3
结语………………………………………………………………………………………………………….. 4
参考文献……………………………………………………………………………………………………. 5
