火车站商圈楼盘项目市场分析毕业设计_计算机程序设计_计算机设计辅导_计算机设计代做_java_安卓_小程序_springboot

摘要

中国火车站商圈开发市场是随着土地使用、住房制度的改革和火车站商圈业的兴起而逐步建立和发展起来的，它是中国社会主义市场经济体制改革的产物。火车站商圈不动产进入中国多年，也见证中国火车站商圈随着政策环境、需求环境、竞争环境的急剧变化，火车站商圈开发市场的竞争格局也正在发生的明显变化。本文主要对火车站商圈不动产公司在中国发展现况进行了研究，并提供了相应的营销方案。第一部分对中国火车站商圈开发市场的现状进行了分析。在这一部分中主要阐述了目前火车站商圈开发市场的基本状况和面临的严峻形势，同时对火车站商圈开发市场存在的弊病进行了分析。第二部分主要从火车站商圈不动产本身状况进行研究。第三部分提出了当前火车站商圈不动产可执行的营销计划。

关键词：火车站商圈；营销；策略；发展

Abstract

China’s real estate development market is along with the land use, housing system reform and the rise of the real estate industry, and gradually established and developed, it is the product of China’s socialist market economic system reform. Entering China in the 21st century real estate for many years, and bear witness to China’s real estate as the policy environment and demand environment, competitive environment of dramatic change and development of real estate market competition is also obvious change. In this paper, real estate company in China for the 21st century development status are studied, and provides the corresponding marketing plan. The first part analyzes the status of China’s real estate development market. In this section mainly expounds the current basic situation of development of real estate market and are faced with the grim situation, and analyses the existing problems of real estate development market. The second part mainly from the study situation in the 21st century real estate itself. The third part put forward the 21st century real estate marketing plan implementation.

Keywords：Real estate; Marketing; Strategy; The development

目录

1 绪论……………………………………………………. 3

2 相关理论概述…………………………………………….. 4

2.1 不动产及火车站商圈的定义……………………………… 4

2.2火车站商圈不动产营销现状………………………………. 4

2.2.1 火车站商圈不动产公司简介…………………………… 4

2.2.2 火车站商圈不动产公司发展历程………………………… 5

2.2.3火车站商圈不动产营销的策略………………………….. 5

2.3不动产的火车站商圈营销策略……………………………. 5

2.3.1 选择开放市场进行营销……………………………. 5

2.3.2 塑造品牌价值………………………………….. 6