论中美高尔夫球场的比较

摘要

高尔夫球运动需要大面积场地就注定了高尔夫球运动是一项高消费运动,作为这一运动的载体,高尔夫球俱乐部的发展也是与经济发展水平密切相关的。中国目前的经济发展水平是否适合高尔夫球运动发展。本文通过对中美高尔夫球场进行比较，分中美高尔夫球场存在的差异，并对中国高尔夫球场发展提出建议。

关键词：高尔夫球场 进行比较  运营模式

The comparison of theory of the golf course

Abstract

Golf need large area field, stadium construction and daily operation need large capital investment, members need to pay for expensive joining the membership fee and so on, these it is destined to the golf is a sport consumption, as the carrier of this movement, the development of the golf club is also closely related to the level of economic development.Recently about the problem of the media to individual golf club exposure, criticism, caused the social from all walks of life concern and controversy, the focus of dispute mainly is that China’s current economic development level is appropriate for golf development.This article through carries on the comparison to the golf course, golf course differences of China and the United States, and puts forward Suggestions for the development of Chinese golf course.

Keywords: golf course comparison operation mode.

目录

1. 绪论………………………………………………………………………………………………… 1

1.1.           研究背景…………………………………………………………………………………. 1

1.2.           研究意义…………………………………………………………………………………. 2

2. 研究现状…………………………………………………………………………………………. 3

2.1.           国内研究现状…………………………………………………………………………… 3

2.2.           国外研究现状…………………………………………………………………………… 4

3. 中美高尔夫球场各方的比较………………………………………………………………. 6

3.1.           管理方面的比较……………………………………………………………………….. 6

3.2.           运营模式的比较……………………………………………………………………….. 7

3.3.           资金运用的比较………………………………………………………………………. 10

3.4.           预算比较的比较………………………………………………………………………. 10

4. 中国高尔夫球场发展的建议……………………………………………………………… 13

4.1.           明确产业定位，出台产业政策……………………………………………………. 13

4.2.           提高服务水平和管理水平………………………………………………………….. 14

4.3.           整合资源，培育市场，联合营销………………………………………………… 14

结论………………………………………………………………………………………………………… 15

参考文献…………………………………………………………………………………………………. 16

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