摘 要
随着我国的经济的不断的发展，我国的企业的数量也不断的增加，企业和企业之间的竞争力也是越来越大的，企业为了更好的占领市场，努力的去唱销自己的产品，他们的营销方案是多种多样的，营销方案最主要的目的就是将企业的产品更好的卖出去，从而得到更多的利益和更多的回报，从上表我们可以分析出营销对于企业来说是非常的重要的。只有更好的做好营销，才能使得企业更好的进行发展。这企业进行营销的过程中渠道的建设事非常的重要的，只有把自己企业的营销渠道做的更好，才能够让企业更好的进行把自己的产品营销出去。使得企业在这个行业的竞争力明显增强。
本文以赛维芦荟化妆品的营销渠道优化策略为研究对象，在第一章研究了本文的研究背景以及研究的意义，更好地分析了研究本课题的目的。然后在第二章对相关的理论进行了概述这样更加方便的进行以下的研究。在第三章对营销渠道的发展趋势进行了更好的去分析。在第四章赛维芦荟化妆品营销渠道的现状进行了分析，最后针对赛维芦荟化妆品营销的渠道的现状提供了相关的建议，为该化妆品以后更好的发展提供一些启示，同时对同行业也有了一定的借鉴的作用。
关键词：赛维芦荟化妆品； 渠道关系； 存在问题； 管理策略
With China’s economic development, the number of enterprises in our country are increasing, between the enterprise and the competitiveness of enterprises is becoming more and more large enterprises, in order to better capture the market, try to sing off their products, their marketing plan is varied, the main purpose of marketing programs is to sell products to better, and get more benefits and more return from the table we can analyze the marketing is very important for enterprises. Only better marketing, in order to make the enterprise develop better. This process of marketing channel construction enterprises in the very things the important Only by doing more marketing channels for their own enterprises can enterprises be better able to market their products and make the competitiveness of enterprises in this industry significantly enhanced.
This paper takes LDK aloe cosmetics marketing channel optimization strategy as the research object, in the first chapter of the research background and the significance of the research, better analysis of the purpose of this research topic. Then in the second chapter, the related theories are summarized so that more convenient for the following research. In the third chapter of the development trend analysis of the marketing channels to better. The fourth chapter analyses the status in the LDK aloe cosmetics marketing channel, according to the status of LDK aloe cosmetics marketing channels provides relevant suggestions for the future development of cosmetics to provide some inspiration, in the same industry also has a certain The function of drawing lessons from。
Keywords: LDK aloe cosmetics; channel relationship; existing problems; management strategy
