西部动漫节的SWOT分析及发展对策思考
——以第八届西部动漫节为例
摘要：西部动漫节作为全国三大知名动漫节之一，面对其他动漫节的威胁，西部动漫节将如何发展，是未来西部动漫节发展的重要选择之路。而这就需要从自身出发，以科学化的SWOT分析为手段，详细了解其在SWOT中有缺点，继而提出与之对应的修改意见：集中打造西部动漫节的国家级动漫文化盛会，重点培养西部动漫节的专有人才，把握西部动漫节的区位优势，加强西部动漫节的宣传力度，营造西部动漫文化氛围，完善西部动漫节的发展体系，借鉴其他动漫展的先进经验，加强与其他相关产业的发展。
关键词：西部动漫节 SWOT分析
A b s t r a c t：Western animation festival as one of the three famous cartoon festival, in the face of the threat of other cartoon festival, western animation festival will be how to develop, is an important choice of future animation festival in western way.
Based on the SWOT analysis of the western animation festival, this paper find out the western animation festival of strengths, weaknesses, opportunities, threats four aspects were analyzed. Put forward the following opinions: the development of the western animation festival aims to the anime, enhance the cartoon festival interactive experience, draw lessons from the advanced experience of other cartoon festival, the western animation festival into a national animation culture event.
K e y w o r d s：Western animation festival , SWOT analysis
目录：
一、概述
二、西部动漫节的SWOT分析
三、西部动漫节的发展对策建议
