目 录
Abstract………………………………………………………… 1
一、房地产市场营销概念……………………………………………. 1
二、协信地产简介…………………………………………………. 1
三、协信地产营销策略……………………………………………… 2
四、协信地产营销中存在的主要问题…………………………………… 4
（一）客户分析不深入………………………………………….. 4
（二）产品设计不合理………………………………………….. 5
（四）促销方式局限性………………………………………….. 5
五、协信地产的营销策略的对策………………………………………. 6
六、营销策略的创新……………………………………………….. 7
近几年，房地产业在国民经济中的支柱作用越来越重要，伴随着房地产市场的进一步繁荣，市场竞争更趋激烈。房地产企业要想在市场竞争取得立足之地，很大程度上取决于其是否能生产适销对路并且吸引客户的产品。近几年，随着房地产营销活动的不断深入，个别房地产开发商大胆引入营销管理新观念，与开发实践相结合，创造出许多成功的案例。但由于我国房地产市场营销管理的实践历史不长，相应的理论支持不足，现在的房地产市场营销管理还存在许多问题，制约了房地产行业的发展。本文通过对协信集团房地产的介绍以及市场背景和营销策略现状的分析，研究其市场营销管理所存在的问题，探索加强房地产市场营销管理的创新对策。
关键词：协信地产； 营销现状；策略研究
In recent years, the real estate industry in the national economy more and more important role in the pillar, with real estate market more prosperous, market competition is more intense. Real estate enterprise wants to get out of the land in the market competition, to a great extent, depends on whether it can produce marketable and to attract customers products. In recent years, along with the real estate marketing activities of further, individual real estate developers bold introduce marketing management new ideas, combining the practice and development, create a lot of successful cases. But because China’s real estate market marketing management practice of history is not long, the corresponding theory support is insufficient, now of the real estate market marketing management there still exist many problems, restricted the development of real estate industry. This article through to the association of real estate is introduced and the letter group market background and marketing strategy of the present situation, the paper studies the marketing management, the existing problems of the real estate market to strengthen the exploration of marketing management innovation measures.
Keywords: association believe real estate; Marketing the present situation; Strategy research
