大学生市场的特点与仙林金鹰奥莱城的定位
摘要:自08年金鹰入住仙林大学城以来，其经营状况与预期的效果存在很大的差距。在其经营不景气的状态下，金鹰应根据市场需求尝试新的营销模式改善其运营现状。本文主要分析了金鹰奥莱城的发展历程，剖析了其现有的各种优势，就其目前的市场定位，通过调研指出其存在的一些问题，并结合大学生市场的特点，对仙林金鹰奥莱城的的定位调整及进一步发展提出了可行的建议。
College Market Characteristics and the Positioning of Xianlin Golden Eagle Ole City
Abstract：Since 08 years Golden Eagle Ole City come in the Xianlin University City, its operating conditions and the expecting effect has the very big disparity. As the operating state of the economy, the Golden Eagle should try new marketing mode to improve its operation status according to market demand. This paper mainly analyzes Golden Eagle Ole City development course and the various existing advantage, through research and points out some existing problems, and determine the market positioning,and combined with the characteristics of market of college students, the Austrian Xianlin Golden Eagle Ole City alignment and put forward feasible suggestion.
Keywords:Golden Eagle Ole City;Brand Discount Store;College Students Market; Market Positioning
目录：
一、奥特莱斯及其发展历程
二、仙林金鹰奥莱城的优势
三、金鹰奥莱城目前的市场定位及运营问题
四、大学生市场的特点与金鹰奥莱城定位的调整
五、针对金鹰奥莱城的运营问题提出的建设性建议
