[摘 要]由于温室气体排放所引起的全球气候变暖问题引起了国际社会的广泛关注，随即提出了低碳经济这一理念。随着社会生产力的不断发展，饭店业也随着经济的腾飞而迅速发展，各类饭店如雨后春笋般在全国各地不断落成。饭店作为自然资源和能源高消耗的场所，所以在这一低碳经济背景下对饭店营销进行新的创新路线是必然的。文章主要分析了当代低碳经济的理念、以及在低碳经济这一背景下饭店中存在的不符合低碳经济这一理念的现状，并针对性的提出了几点创新性的营销策略。
[关键词]低碳经济 饭店 经营
[Abstract]Due to the greenhouse gas emissions caused by global warming problem caused extensive concern of the international community, then puts forward a low carbon economy this concept. With the continuous development of the social productive forces, the hotel industry has also along with the economic takeoff and rapid development, all kinds of restaurants springing up in the continuous completion from all over the country. The hotel as a natural resources and the high cost of energy place, so in this one low carbon economy under the background of new hotel marketing innovation route is inevitable. This paper analyzes the concept of contemporary low carbon economy, and in a low carbon economy that background existing in the hotel with a low carbon economy the very idea of the present situation, and puts forward some specific innovative marketing strategy.
[Key words]Low carbon economy restaurant business
目录：
一、低碳经济的定义
四、低碳经济背景下饭店的营销创新策略
