[摘要] 2015年的“两会”上，“互联网+”正式被提到了国家战略层面，互联网对各个行业的整合和引导作用也越发凸显。相关的统计数据显示：2014年，美国互联网的覆盖率已经达到了83％，而中国仅有47％。可见，虽然近几年互联网在中国已经获得了比较快速的发展，但仍然有很大的发展潜力和空间。 “互联网+”与水果产业的连接可以说是必然的趋势。一方面，我国水果产业发展不断加快，已经逐渐形成规模化，这为水果产业的现代化进程奠定了基础；另一方面，互联网不断为各个行业注入改革的动力， “互联网+”的时代已经到来。“互联网+”与水果产业的结合，不仅能够使水果产业现代化具有更大的发展空间，也能够为“互联网+”提供新的着力点和生存的土壤。在我国的经济新常态下，将水果产业与互联网结合无疑是取得经济腾飞的不二法宝。目前，我国的经济结构正面临着调整，经济的整体增长速度也基本放缓，居民的消费需求已经发生了变化。因此，水果产业作为我国经济的主要支柱，迫切需要改变以往粗放、效率差、技术低的生产方式，而与互联网技术进行整合升级。本文针对互联网环境下“烟台樱桃”产业发展状况进行调查研究，从而给烟台樱桃产业的发展提供借鉴。
[关键词] “互联网＋”、烟台樱桃、销售模式
Abstract：2015 “two sessions”, “Internet +” was officially referred to the national strategic level, the Internet on the integration of various industries and the role of guidance is also increasingly prominent. Relevant statistics show that in 2014, the US Internet coverage has reached 83%, while China only 47%. Can be seen, although in recent years the Internet in China has been relatively rapid development, but still have great potential for development and space. “Internet +” and the fruit industry can be said that the connection is inevitable trend. On the one hand, China’s fruit industry has been accelerating, has gradually formed a large-scale, which laid the foundation for the modernization of the fruit industry; the other hand, the Internet continue to inject reform for all industries, “Internet +” era has arrived. “Internet +” and the combination of fruit industry, not only can make the fruit industry modernization has more room for development, but also for the “Internet +” to provide new focus and survival of the soil. In China’s new economic situation, the fruit industry and the Internet is undoubtedly the only way to get the economic take-off magic. At present, China’s economic structure is facing adjustment, the overall economic growth rate is basically slowing down, the residents of consumer demand has changed. Therefore, the fruit industry as the main pillar of China’s economy, the urgent need to change the past extensive, inefficient, low technology production methods, and integration and upgrading of Internet technology. This paper investigates the development of “Yantai Cherry” industry in the Internet environment, so as to provide reference for the development of Yantai cherry industry.
key words：“Internet +”, Yantai Cherry, sales model
目 录
绪 论…………………………………………………………….. 1
一、互联网+水果产业的理论研究……………………………………….. 1
（一）新农人群体的崛起及其独具的个性基……………………………………………………………. 1
（二）农村水果电商市场容量巨大……………………………………. 2
（三）农村电商空白多，机会多……………………………………… 2
二、互联网+背景下烟台樱桃产业发展调查的必要性研究……………………… 3
（一）生态环境日益恶化………………………………………………………………………………………… 3
（二）生产方式落后……………………………………………………………………………………………….. 3
（三）流通效率低下……………………………………………………………………………………………….. 3
三、互联网+背景下烟台樱桃网络销售模式的策略…………………………… 4
（一）制定国家“互联网+水果产业”发展战略………………………………………………………. 4
（二）推动落实水果产业农村信息化基础设施建设…………………………………………………. 4
（三）完善烟台市水果物流服务站布局，加快县级农村物流中心建设…………………….. 4
结束语…………………………………………………………………………………………………………………………… 5
参 考 文 献………………………………………………………………………………………………………………….. 6
致 谢…………………………………………………………………………………………………………………………….. 7
