基于电子商务平台下的物流企业营销策略研究毕业设计_计算机程序设计_计算机设计辅导_计算机设计代做_java_安卓_小程序_springboot

摘要

进入第二十一世纪以来，电子商务日益渗透到企业管理的各个领域。在电子商务是改变传统产业的时候，物流产业也受到了影响。到目前为止，电子商务与物流的关系越来越密切密切。一方面，电子商务对物流活动产生了重大影响。电子商务的迅速发展，带来了物流流通的变革，使传统物流配送逐渐向信息化、现代化、社会化一系列先进技术方向发展。另一方面，物流业对电子商务的影响是不容忽视的，电子商务的发展也迫切需要新的物流配送系统的支持。因此，电子商务下物流及其管理，是需要特别研究的新领域。本文从电子商务与物流管理相结合的角度，系统地研究了企业物流营销战略发展的需要和发展机遇。

本篇论文主要论述了基于电子商务之下的物流业营销的理念，随着社会的发展、经济的进步，电子商务的购物方式日益进入人民的生活中。对电子商务有重要影响的我国物流要与时俱进，这样才能更好的为电子商务服务。在未来，物流营销的模式也会越来越普及，物流业也会将其运用到实际的操作中，使得真正的理论与实践相结合，促使物流业更好的发展。本文的局限是由于对于物流营销的研究还不深刻透彻，还有许多要提高以及改善的地方。

【关键词】电子商务；物流营销；联合营销

ABSTRACT

Enter twenty-first Century, e-commerce increasingly permeated all areas of business management. In the electronic commerce is changing the traditional industries, logistics industry also has been influenced. Up to now, the relationship between electronic commerce and logistics more closely. On one hand, the electronic commerce on logistics activity produces major effect. The rapid development of electronic commerce, brings the current domain change, make the traditional logistics to the informatization, modernization, socialization of logistics development. On the other hand, the logistics industry to the electronic commerce influence can not be ignored, the development of electronic commerce is also an urgent need for the new logistics and distribution support. Therefore, under the electronic commerce logistics and its management, in particular the need to study new field. This article from the electronic commerce and logistics management combined with angle, systematically studies the enterprise logistics marketing strategy development needs and opportunities for development.

This paper mainly discusses the electronic commerce logistics industry based on the marketing concept, along with the development of society, economic progress, e-commerce shopping way gradually enters into people’s life. On electronic commerce has an important influence on our country logistics should advance with the times, so as to better service for electronic commerce. In the future, logistics marketing model will become more and more popular, the logistics industry will also apply to the actual operation, so that the true theory combined with practice, promote logistics industry and better development. This is partly due to the logistics marketing research is not deep and thorough, there are many to improve and areas for improvement.

【Key words】electronic commerce; marketing; integrated marketing

前言………………………………………………………………………… 1

第一章电子商务概述…………………………………………………………….. 1

第一节电子商务的概念……………………………………………………….. 2

第二节电子商务时代消费者的变化………………………………………………. 2

一、直接参与生产和流通循环……………………………………………….. 2

二、关注网络的可靠性和安全性……………………………………………… 3

三、关心网站的方便可行性…………………………………………………. 3

四、强调企业形象………………………………………………………… 3

第三节电子商务时代企业面临的挑战…………………………………………….. 3

一、商业模式的缺陷………………………………………………………. 3

二、缺乏竞争优势………………………………………………………… 3