（摘要） 房地产一直关系着国民经济发展的热点，一直带动着经济的发展，在如今快速发展的中国，住房市场的紧张化程度也随之增加。房地产业将继续以迅猛之势引领民生热点，在房地产创造巨大财富的同时也给依附着地产的企业公司也将青云直上。作为地产大脑的广告公司，自然不会让错过绝佳机会。地产广告公司在宣传包装地产项目时，广告文案必将是有力的宣传手段，如何让一则或一篇文案打动消费者来带动消费，则需要广告文案的内容和设计突破以往的局限性。文中通过分析南宁市地产广告推广现状以及个别成功的广告推广案例，阐述目前南宁市地产推广存在的问题及发展方向。
（关键词）南宁房地产； 广告文案； 局限性；
（ABSTRACT）Relationship between real estate has been the hotspot of the development of national economy, has driven the economy development, rapid development in today’s China, the degree of tension in the housing market also will increase.Rapid of real estate industry will continue to lead the people’s livelihood, in the real estate creates great fortunes, and also to cling to the real estate enterprises will also rise.The brain as a real estate advertising company, natural won’t miss the golden opportunity.Real estate advertising company in the promotional packaging real estate project, a powerful propaganda AD copy, how to make a story or a copywriter move consumers to drive consumption, you need to copy the content and design of the breakthrough the limitation of the past. In this paper, through analysis of present situation as well as the individual success of nanning real estate advertising advertising case studies, this paper present nanning real estate marketing problems and developing direction.
(keywords) nanning real estate;AD copy;Limitations
目 录
6.2 广告的目的是要传达房产开发商先进独特的住房理念… 16
6.4 广告要通过最有效的语言形式突现房产项目的独特性和个性… 17
