摘 要
中国自1980年开始恢复健美运动，20多年来，健身健美运动在湖北省得到了长足的发展，取得了许多可喜可贺的成就。湖北省体育局，体育总会一直以来都很重视健身健美运动项目的普及和发展。但因一些客观因素的限制，湖北省健身健美运动还存在一些亟待解决的问题，为使湖北省健身健美运动更好地发展，在普及健身健美运动，惠及群众体育事业，在更多国际国内赛事中取得优异的成绩。本文回顾了湖北省健身健美事业发展的过程，所取得的成绩，以及对湖北省健身健美事业的发展现状。尤其对帕菲克健身俱乐部的倒闭，这一湖北省健身健美行业的大事的分析，以此对湖北省健身健美事业的前景提出一些对策建议，以期为普及和提高湖北健身健美运动提供借鉴和帮助。
本文运用文献资料法、问卷调查法、数理统计法、专家访谈法、逻辑分析法等研究方法，通过分析帕菲克健身俱乐部的倒闭，研究湖北健身产业的发展现状与趋势。根据研究的需要，论文首先介绍了我国健身产业的现状，然后分析帕菲克倒闭原因，再对湖北健身产业的优化对策，以及全民健身产业发展问题的研究进行了分析，在此基础上，促进俱乐部的稳定和可持续性发展。
关键词 帕菲克，健身俱乐部，健身产业，发展与现状
ABSTRACT
China began to recover in 1980 bodybuilding. () More than 20 years, Aerobics in Hubei Province, considerable development has made gratifying achievements. Hubei Sports Bureau, National Sports Associations have been attached great importance to the popularization and development of the bodybuilding sports. However, a number of objective factors, Hubei Aerobics, there are some problems to be solved, make Hubei Province Aerobics better development in the popularity of the bodybuilding movement, to the benefit of mass sports, international and domestic events achieved excellent results. This paper reviews the process of Hubei Province, fitness bodybuilding career development, the achievements, as well as the development status of Hubei Province, fitness bodybuilding career. Especially Pa Feike fitness club closed down, the analysis of this Hubei Province bodybuilding industry event, this raised the prospect of Hubei Province, bodybuilding cause some suggestions in order to provide reference and help to popularize and improve the Hubei fitness bodybuilding .
In this paper the use of literature, questionnaire, mathematical statistics, expert interviews, logic analysis method to study the of Hubei fitness industry development status and trends through the analysis of the collapse of Pa Feike fitness club. According to the research needs, the paper first describes the status of China’s fitness industry, and then analyze the Pa Feike collapse of reason, Hubei optimization of the fitness industry, countermeasures, and the National Fitness Industry Development were analyzed on this basis, the promotion of stability and sustainability of the club.
Key words Pa Feike, health club, fitness industry, the development and current situation
目 录
摘 要………………………………………………………………………………………Ⅰ
ABSTRACT…………………………………………………………………………………… Ⅱ
1 绪论………………………………………………………………1
1.1 我国健身产业的现状 ……………………………………………………………………… 1
2 湖北健身产业的市场结构分析入优化对策…………………………………………3
2.1 健身产业市场的集中度 ……………………………………………………………………3
2.1.1健身产业市场的集中度…………………………………………………………………4
2.1.2健身产品和服务差异化…………………………………………………………………4
2.1.3健身行业壁垒状况………………………………………………………………………5
2.1.4市场容量与未来供给能力………………………………………………………………5
2.2 健身产业的市场结构目标模式 ……………………………………………………………6
2.2.1发挥健身“龙头”企业的示范效应……………………………………………………6
2.2.2不断完善市场机制和健全企业的经营机制……………………………………………6
2.2.3实施健身产业品牌战略，优化市场结构………………………………………………7
2.3健身产业结构优化对策……………………………………………………………………7
3帕菲克健身俱乐部倒闭分析…………………………………………………………………8
3.1帕菲克健身的行为滞后状况…………………………………………………………………8
3.2参与体育健身运动的人群结构不合理………………………………………………………9
3.3地区间健身运动发展的不平衡………………………………………………………………9
3.4体育健身指导人员匮乏，素质不高…………………………………………………………9
3.5社区体育发展的不完善……………………………………………………………………10
4帕菲克倒闭对湖北健身产业的影响………………………………………………………10
4.1帕菲克健身俱乐部经营状况分析…………………………………………………………10
4.1.1帕菲克健身俱乐部经营面积和投资规模分析………………………………………11
4.1.2帕菲克健身俱乐部的主要经营形式和收费形式分析………………………………11
4.1.3帕菲克健身俱乐部指导员的现状分析………………………………………………12
4.1.4经营者面对商业健身俱乐部经营压力的问题分析…………………………………13
4.2帕菲克倒闭对湖北健身俱乐部造成的危机分析…………………………………………13
4.2.1健身俱乐部危机的特性………………………………………………………………13
4.2.1.1突发性……………………………………………………………………………13
4.2.1.2不确定性…………………………………………………………………………13
4.2.1.3复杂性……………………………………………………………………………13
4.2.1.4公众性……………………………………………………………………………13
4.2.2健身俱乐部危机分析…………………………………………………………………14
4.2.2.1外部危机…………………………………………………………………………14
4.2.2.2内部危机…………………………………………………………………………14
5湖北省健身发展现状及对策研究…………………………………………………………16
5.1研究对象……………………………………………………………………………………16
5.2研究方法……………………………………………………………………………………16
5.2.1文献资料法……………………………………………………………………………17
5.2.2调查法、访谈法………………………………………………………………………17
5.2.3数理统计法……………………………………………………………………………17
5.3湖北省健身行业发展现状…………………………………………………………………17
5.4湖北省健身行业对策研究…………………………………………………………………18
结论……………………………………………………………………………………………19
参考文献 …………………………………………………………………………………………20
附录…………………………………………………………………………………21
致 谢………………………………………………………………………………………………22
