摘 要
随着互联网的快速发展，病毒性营销以其低成本、高成效、广传播的特点，深受企业的依赖，但由于企业网络营销理念落后，网络营销能力不高，在进行病毒性营销时存在一些误区。鉴于此，本文首先简述病毒性营销的起源、内涵、特点及传播方式，接着对我国病毒性营销的现状进行分析，指出其存在的问题，继而结合当前病毒性营销的发展趋势，提出企业进行病毒性营销的策略，即注重创意设计与营销实施过程；注重创造，不断进行策略更新；进行情感式病毒营销，不断提高企业的病毒性营销水平。
关键词：病毒性营销；情感式病毒营销；策略使用；合宜把握；研究分析
Study On the development of viral marketing and new trends
Abstract
With the rapid development of the Internet, viral marketing, with its low cost, high performance, wide dissemination of the characteristics, the dependence by companies, but the concept behind network marketing business, network marketing abilities, when carrying out the existence of viral marketing some errors. In view of this, the paper first briefly the origin of viral marketing, content, characteristics and mode of transmission, then viral marketing on the status of our analysis, that its problems, then pointed out that viral marketing trends, concludes enterprises viral marketing strategy, hoping business focus on creative design and marketing implementation process; focus on creating, ongoing policy updates; emotional style viral marketing, and constantly enhance the level of viral marketing, is the practical significance of the study.
Keywords: Viral marketing; emotional type of viral marketing; strategy use; appropriate grasp; research and analysis
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