目 录
1.5 股权分置改革导致资本市场的新变化······································································ 3
第2章 股权分置改革对上市公司具体财务影响分析······························································· 3
2.1 股权分置改革对上市公司财务管理目标影响分析························································ 3
2.2 股权分置改革对上市公司股本结构的影响分析··························································· 3
2.3 股权分置改革对上市公司未来筹资的影响分析··························································· 4
2.4 股权分置改革对上市公司股票价格影响分析······························································ 5
2.5 股权分置改革对上市公司市盈率指标影响分析··························································· 6
第3章 股权分置改革中上市公司的应对措施········································································ 7
3.2 上市公司股权结构变化的基础上完善法人治理结构····················································· 8
3.3 坚持权益筹资和债权筹资合理搭配········································································· 8
3.4 积极维护股票价格稳定上升················································································· 9
3.5 增强财务透明度、保护中小投资者利益··································································· 9
目前，随着社会的发展和经济的进步，网络经济的活跃度不断地提高，企业间的竞争使得消费者的营销理念得到了较大程度的改变，我国市场上目前传统的市场营销使得企业难以在经济发展的浪潮中生存，企业不断寻找新的营销方式，在这种情况下，网络营销逐渐受到许多我国陶瓷企业的喜爱。网络营销的开展可以让我国的陶瓷企业摆脱地域的限制，且陶瓷企业可以根据自身企业的特点来采用合适的网络策略来开展营销活动，让消费者参与到企业的整个营销流程中来。但是我国目前的互联网建设还没有完善，陶瓷企业网络营销方式也比较单一，再加上陶瓷企业网络营销缺乏专业的营销人才，种种因素都制约着我国陶瓷企业网络营销的发展，阻碍了我国陶瓷企业网络营销的进步，对此，本文主要探讨了我国陶瓷企业网络营销中遇到的问题，并据此提出合理的解决策略。
关键词： 陶瓷行业 网络营销 竞争策略
Abstract
At present, with the development of society and the progress of economy, the active degree of the network economy is improving constantly. The competition among enterprises makes the marketing idea of the consumers change to a great extent. The traditional marketing in our country makes the enterprise difficult. In the tide of economic development to survive, companies continue to find new ways of marketing, in this case, network marketing gradually by many of China’s favorite ceramic enterprises. The development of network marketing can make our ceramic enterprises to get rid of geographical constraints, and ceramic enterprises according to their own characteristics of enterprises to adopt the appropriate network strategy to carry out marketing activities, so that consumers participate in the enterprise marketing process. However, China’s current Internet construction has not yet perfect, ceramic enterprise network marketing is also a single, coupled with the lack of ceramic enterprise network marketing professional marketing personnel, various factors are restricting the development of China’s ceramic enterprise network marketing, hindering China’s ceramic enterprises This paper discusses the problems encountered in the network marketing of ceramic enterprises in China, and puts forward a reasonable solution to the problem.
Key words: Ceramic industry marketing management competitive strategy
