摘要]
顾客满意度一直是企业和商家普遍关注的一点问题，顾客满意度对顾客的消费行为和消费质量以及企业的品牌形象都起到至关重要的作用，企业只有将顾客满意度维持在良好的水平，才能进一步发展自身的品牌和品牌的知名度。本文将以北京忠佳永兴国际物流有限公司广州分公司为研究对象，通过实证分析和数据分析，说明顾客满意度对其发展的影响和提出提高顾客满意度的建议。
关键词：北京忠佳永兴国际物流有限公司广州分公司；顾客满意度；提高策略
[Abstract]
Customer satisfaction has always been a major concern for enterprises and businesses, customer satisfaction on the consumer behavior and consumer quality and corporate brand image has played a crucial role in the enterprise only to maintain customer satisfaction at a good level , In order to further develop their own brand and brand awareness. In this paper, the Beijing Zhongjia Yongxing International Logistics Co., Ltd. Guangzhou Branch as the research object, through empirical analysis and data analysis to illustrate the impact of customer satisfaction on its development and improve customer satisfaction recommendations.
Keywords: Beijing Zhongjia Yongxing International Logistics Co., Ltd. Guangzhou Branch; Customer Satisfaction; Improvement Strategy
目 录
1.引言……………………………………………………………………………………………………………………………. 1
1.1研究背景…………………………………………………………………………………………………………… 1
1.2研究的内容……………………………………………………………………………………………………….. 1
1.3课题的意义……………………………………………………………………………………………………….. 2
2.北京忠佳永兴国际物流有限公司广州分公司的调查分析……………………………………………… 2
2.1公司简介…………………………………………………………………………………………………………… 2
2.2问卷调查基本情况…………………………………………………………………………………………….. 2
3.调查的结果分析………………………………………………………………………………………………………….. 2
3.1中国客户方面……………………………………………………………………………………………………. 3
3.2俄罗斯客户方面………………………………………………………………………………………………… 4
4.总结与展望…………………………………………………………………………………………………………………. 7
4.1总结………………………………………………………………………………………………………………….. 7
4.2展望………………………………………………………………………………………………………………….. 8
参考文献……………………………………………………………………………………………………………………….. 9
