摘 要: 要运用符号学原理来研究产品设计，在设计符号系统下，来讨论产品符号的编码与传达、符号表现与内容的关系及其在设计中的应用，使产品更好的满足人们对产品实用价值、象征价值、审美价值的需求，给人们带来更舒适美好的生活环境。产品设计的符号学体系是以产品的实用功能为核心的，它既不是纯科学系统，也不是纯艺术系统；它一方面遵循规则的现实传达，另一方面，也不排除语境的理想传达。产品作为符号的载体，通过其造型元素，如大小、形态、色彩、质地、表面肌理等来传达产品的实际功能和特性。造型符号作为一种表象符号，不仅具有认知功能，而且有审美功能。
关键词：表象符号 搅拌杯 人性化设计
Abstract：To study product design， using the principle of semiotics in the design of symbol system， to discuss product symbol encoding and convey， symbolization and the relationship between the content and its application in the design， make the products better meet the practical value of product demand， symbolic value， aesthetic value， bring more beautiful and comfortable living environment.Semiotics of product design system with the practical function of product as the core， it is neither a pure science system， also is not a pure art system;It convey to follow the rules of reality on the one hand， on the other hand， does not rule out the ideal context.Products as the carrier of symbol， through its modelling element， such as size， shape， color， texture， surface texture to convey practical functions and features of the products.Modelling symbol as a kind of image symbol， not only has the cognitive function， aesthetic function.
Key words：Imagery symbols stirring cup humanized design
目 录
2.1 符号的分类与定义…………………………………….. 4
三．表象符号在产品设计中运用分析…………………………….. 5
3.2 表象符号在现有产品中的应用……………………………. 5
四．分析现有搅拌杯的优缺点………………………………….. 6
五.与表象符号相结合的搅拌杯设计分析………………………….. 8
