连锁经营业的物流配送策略研究
连锁经营作为零售业的一次革命，20世纪90年代在中国取得了令人瞩目的发展。它作为一种现代化的商业模式和组织形式，在我国具有极强的生命力和广阔的发展前景。作为连锁经营核心技术之一的物流配送技术，是连锁经营的基础和重要保证。物流配送是社会生产力发展到一定阶段对物流提出的客观要求。连锁经营离不开配送，配送是实现连锁经营规模效益的关键因素。目前我国连锁经营企业的物流配送体系建设仍然处于初级阶段，现行的配送方式相对落后，这对我国连锁企业的发展造成了巨大障碍，严重制约了连锁经营规模效益的发挥，已成为连锁业发展的“瓶颈”。提高连锁企业的经营效益，降低连锁经营企业物流配送的成本，是我国连锁经营企业发展中有待解决的重要问题。
关键词：连锁经营业; 物流配送;策略；研究
The retail chain operations as a revolution, nineteen ninties of made in China attract people’s attention to the development of. As a modern business model and organizational forms, in China has a very strong vitality and broad prospects for development. As one of the core technologies chain logistics distribution technology, is a chain of management foundation and the important guarantee. Logistics distribution is social productivity develops to a certain stage of the logistics requirements of the objective. Inseparable from the distribution chain, distribution chain operations to achieve economies of scale factors. At present our country chain enterprises logistics distribution system is still at the primary stage, the current distribution method is relatively backward, which to our country chain-like enterprise development caused a huge obstacle, seriously restricted the chain of scale play, has become a chain industry development “bottleneck”. Improve the chain business efficiency, reduce the chain enterprise logistics distribution cost, is our country the development of chain enterprises in the important issue to be resolved.
Key words: Chain business; Logistics and distribution; Strategy；Research
2.4物流配送设施不匹配，物流技术装备水平低………….. 8
