摘要:随着社会经济的不断发展，人民生活水平的日益提高，越来越多的人开始关注体育赛事的最新动态。因此，以《精彩F1》为代表的众多体育比赛转播类节目就应运而生了。本文通过文本分析法、观察法以及文献研究法对CCTV5的《精彩F1》电视栏目进行了细致而有深入的研究。找出了目前《精彩F1》栏目存在的优势为能够满足观众需求、传播体育文化、引领国内体育赛事以及线上线下的共同转播等，但是与此同时，该节目也存在一定的劣势，例如缺少对观众需求的详细分析、缺乏与观众的互动以及传播方向过于偏向娱乐。因此，根据笔者对国内外先进体育赛事转播类节目的研究加上自身的理论基础，认为《精彩F1》应该进行多途径调查研究，增加观众反馈以及确立正确的节目传播方向。
关键词：《精彩F1》;传播方向；新闻学
Abstract：With the development of the society ,there are more and more people start to notice the game.This article through the text analysis, observation and literature research CCTV5 to the wonderful F1 “TV detailed and in-depth study. Find out the current “wonderful F1” column existing advantage to meet demand for the audience, spread, lead domestic sports culture sports events and online line of common broadcast, but at the same time, the program also has certain disadvantages, such as lack of demand for the audience the detailed analysis of the interaction with the audience, and a lack of direction and spread too turn to entertainment. Therefore, according to the author of the domestic and foreign advanced sports events on the kind of program of study and the theoretical basis of their own, and holds the wonderful F1 “should be to investigation and study, increase the feedback and establishing the right program propagation direction.
Key words: “wonderful F1”; Spread direction; journalism
目录
1.1文献综述………………………………………………………………………………………………………. 3
2.研究对象与方法……………………………………………………………………………………………………… 5
2.1研究对象………………………………………………………………………………………………………. 5
2.2研究方法………………………………………………………………………………………………………. 5
2.2.1文本分析法…………………………………………………………………………………………… 5
2.2.2观察法…………………………………………………………………………………………………. 5
2.2.3文献研究法…………………………………………………………………………………………… 6
3.结果与分析……………………………………………………………………………………………………………. 6
3.1栏目深度剖析………………………………………………………………………………………………… 6
3.1.1节目结构设置巧妙…………………………………………………………………………………. 6
3.1.2主持人语言幽默诙谐………………………………………………………………………………. 6
3.1.3节目编排合理……………………………………………………………………………………….. 6
3.2栏目优点………………………………………………………………………………………………………. 7
3.2.1满足国内F1赛事观众需求……………………………………………………………………….. 7
3.2.2提供全方位赛车信息………………………………………………………………………………. 7
3.2.3传播F1赛事文化……………………………………………………………………………………. 7
3.2.4线上线下共同转播…………………………………………………………………………………. 8
3.3栏目存在的不足……………………………………………………………………………………………… 8
3.3.1缺少对观众需求的详细分析…………………………………………………………………….. 8
3.3.2缺乏与观众的互动…………………………………………………………………………………. 8
3.3.3传播方向过于偏向娱乐…………………………………………………………………………… 9
4结论及改善建议……………………………………………………………………………………………………… 9
4.1结论…………………………………………………………………………………………………………….. 9
4.2改善建议………………………………………………………………………………………………………. 9
4.2.1多途径调查研究…………………………………………………………………………………….. 9
4.2.2增加观众反馈………………………………………………………………………………………. 10
4.2.3确立正确的节目传播方向………………………………………………………………………. 10
致谢………………………………………………………………………………………………………………………. 11
参考文献………………………………………………………………………………………………………………… 12
