目 录
摘 要………………………………………………………………………………2
（一）新闻娱乐化概述……………………………………………………………4
1.新闻娱乐化的定义………………………………………………………………4
2.新闻娱乐化的特点………………………………………………………………4
2.1报纸新闻娱乐化的特点 ………………………………………………………4
2.2电视新闻娱乐化的特点 ………………………………………………………5
2.3互联网新闻娱乐化的特点 ……………………………………………………6
3.新闻娱乐化的新闻分类 …………………………………………………………6
4.新闻娱乐化在新闻领域中的研究价值 …………………………………………7
（二）新媒体环境分析 ……………………………………………………………8
1.新媒体的定义 ……………………………………………………………………8
2.新媒体环境下的新闻传播特点 …………………………………………………8
2.1新媒体环境下新闻娱乐化的塑造及特点 ……………………………………9
（三）新闻娱乐化的具体分析 ……………………………………………………9
1.新闻娱乐化的成因分析 …………………………………………………………10
2.新闻娱乐化中的新闻真实 ………………………………………………………11
3.新闻娱乐化传播的舆论效果 ……………………………………………………12
3.1新闻娱乐化传播的积极影响 …………………………………………………12
3.2新闻娱乐化传播的消极影响 …………………………………………………12
4.新闻娱乐化对记者的专业素养要求 ……………………………………………13
5.新闻娱乐化与娱乐新闻的异同 …………………………………………………14
（四）新媒体环境下新闻娱乐化的发展……………………………………………15
1.新媒体环境下新闻娱乐化的现状分析 …………………………………………15
2.新媒体环境下新闻娱乐化的发展趋势 …………………………………………16
参考文献 ……………………………………………………………………………18
摘要
新闻娱乐化现象在我国传媒行业中扎根已久，不论是纸媒还是电视、互联网等新闻传播媒介，无一不利用娱乐化手法对新闻进行包装，并借以其在大众传播的影响力吸引广告商投资，维系媒体的生存和发展。溯本求源，新闻娱乐化现象自19世纪在西方媒体世界萌芽并渐成体系后，经历了大约一个世纪的时间，在经济全球化的带动下融入我国传媒行业，助力我国传媒在体制改革上的突破和创新。经过多年发展，我国新闻传播事业从通过传统媒介传播延伸至通过新兴媒介与传统媒介相结合来传播，而在如今的新媒体环境下，新媒体媒介的多样性给受众提供了广阔的新闻选择范围，使得新闻娱乐化现象只增不减。过度地新闻娱乐化严重干扰了大众在人文关怀与文化传承上的品格淬炼，影响着我国社会主义精神文明的构建。因此，本文通过对大量资料的研究，总结出娱乐化新闻的特点，客观探讨其对社会带来影响，深度分析新媒体环境下我国新闻娱乐化的发展态势并提出传媒应对之法，明确了只有坚持“严肃新闻为主，娱乐化新闻为辅”的新闻理念，才是媒体实现自身价值，弘扬专业主义，承担社会责任的康庄大道。
关键词 新闻娱乐化 新媒体 新闻真实 传媒体制改革 大众传播
ABSTRACT
Phenomenon of entertainment news in China’s media industry has taken root, whether in print or TV, Internet and other news media, without the use of entertainment elements on the packaging of news, and to its influence in the mass media to attract advertisers investment, maintain the survival and development of media. Back, since the phenomenon of entertainment news nineteenth Century in the western media world of budding and gradually formed a system, after nearly a century of time into China’s media industry driven by economic globalization, China’s media power and innovation in system reform breakthrough. After years of development, China’s journalism and communication from the communication extends through emerging media and traditional the combination of media to spread through traditional media, and in today’s new media environment, the diversity of new media to the audience to provide a broad range of news selection, making the news Entertainment phenomenon only increased unabated. Excessive entertainment news seriously interfere with the public in the humanities and cultural heritage of character hardening, the impact of China’s socialist spiritual civilization construction. Therefore, this paper, through the study of a large number of data, summed up the characteristics of entertainment news, the objective of the society to bring the influence, in-depth analysis of the developing trend of the entertainment news in China under the new media environment and propose dealing with media law, clear only adhere to the concept of serious news, entertainment news, supplemented by news, is the media to achieve its value and promote the professionalism, take the broad road of social responsibility.
KEY WORDS News entertainment, New media, News reality,System reform, public communication
