试论电视相亲类节目的发展现状及对策
——以《非诚勿扰》为例
摘要
随着我国经济的快速发展，以及传媒业的蓬勃兴起，电视已经成为现代人们生活的必需品，电视节目也成为人们休闲娱乐与学习的一个途径。随着《非诚勿扰》节目的收视率不断提高，越来越多的相亲节目不断出现在电视荧屏，节目同质化、低俗化现象日益严重。为了研究我国电视相亲节目的发展现状及存在的问题，并提出发展建议，本文通过对《非诚勿扰》的成功因素进行深入地分析，提出我国电视相亲类节目的品牌发展方向。
随着传媒的快速发展，在竞争日益激烈的新传媒时代，任何节目要获得持续的发展，一定要注重节目与主持人的品牌化经营，注重节目内容与形式的不断创新，这样才能保持节目持续增长的生命力。
关键词：《非诚勿扰》 价值观 创新
ABSTRACT
With China’s rapid economic development, as well as the media industry is booming, television has become a necessity of life of modern people, television programs are also a way to become a people of leisure and entertainment and learning. With “You Are the One” program ratings continue to improve, more and more hit shows continue to appear on the TV screen, the program homogenization and vulgarization growing phenomenon. In view of this, the paper first outlined the development of intimate shows, and then analyze the development status of the programs on our TV blind, followed by in-depth analysis of the success factors of “You Are the One”, and finally put forward the development strategy of China’s TV blind date shows. want to improve the social responsibility of media to enhance the program of cultural taste, and the establishment of an effective supervisory mechanism and focus on program innovation, so in order for the audience the excellent features of has a connotation of blind program in order to promote intimate program of health, sustained development, in order for the relevant the study provides a strong reference.
Keywords: “You Are the One”；Values；Innovation
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