摘要
2011年自中宣部、中央外宣办、国家广电总局、新闻出版总署、全国记协等5部门发出“走转改”活动以来，全国新闻战线都积极响应“走基层、转作风、改文风”活动。各新闻单位认真落实“走基层”活动，派出大批记者深入基层，开展贴近群众，反映民生、了解民意、体察民情的活动，在社会上引起了强烈的反响。随着公众对“走基层”活动的关注度不断提高，以及“走基层”活动的效果不断显现，引发相关部门对“走基层”的深入研究。本文首先介绍“走基层”的经典案例，然后从正反两方面对“走基层”报道进行分析，最后
提出新闻媒体“走基层”报道的启示。本人认为“走基层”转变了新闻观念，应该建立长效机制，记新闻工作者真正“深”入基层，“沉”入基层，形成传媒新的发展方向，促进传媒的健康发展，是具有实践意义的研究课题。
关键词：“走基层”；新闻记者；长效机制
Abstract
Since 2011, the central propaganda department, the state administration of radio, WaiXuanBan state general administration of press and publication, the national JiXie, and five department issued a “go to change since the activity, the national news front are positive response” go to the basic unit, turn style, change style “activities. All news unit earnestly implement the “going grassroots” activities, sent a large number of reporters goes down to the basic unit, and carry out to the masses, reflect the people’s livelihood, understand the public opinion, observing the custom of activity, in the society caused a strong response. As public to “go grassroots” the attention of activity continues to improve, and “walk the” activity effect continuously appear, cause related departments to “go grassroots” research. This paper first introduces “walk the” classic case, and then from both the positive and negative aspects of “walk grassroots” reported to carry on the analysis, the last
Put forward the news media “go grassroots” reports of the enlightenment. I think “walk the” shift news concept, should be establishing long-effect mechanism, to remember journalists really deep into the roots, “heavy” into the grassroots, forming media new direction of development, and promote the healthy development of the media, is a practical significance of research into the subject.
Keyword：”Go to grass-roots”，Journalists，Long-term mechanism
目录：
第一章 绪论
第二章 “走基层”案例
第三章 “走基层”报道分析
第四章 新闻媒体“走基层”报道的启示
