摘 要
随着互联网技术的不断发展,网络阅读已经成为国民阅读的一种发展趋势,尤其是随着网络发展起来的年轻一代中更受欢迎。从目前我国国民阅读发展的现状来看,网络阅读占据了很大的比重。而从阅读出版发展的背景来看,网络出版也逐渐开始显露自身所独具的优势,在出版行业中发挥着十分重要的作用。本文通过阐述了网络出版和传统出版的概念,就网络出版发展过程中所表现出来的具体特点为基础,论证了在互联网飞速发展的时代网络出版行业发展对传统出版业的发展所产生的影响。
关键词:网络出版;传统出版;影响
ABSTRACT
With the continuous development of Internet technology, network reading has become the national reading one kind of development tendency, especially with the development of the Internet the younger generation is more popular. From at present our country national reading development, occupy a great proportion of the network reading. But from the reading and publication development background, network publishing is gradually beginning to show its unique advantages, in the publishing industry plays a very important role. This paper expounds the concept of network publishing and traditional publishing, network publishing development process has shown specific characteristics as the basis, discussed in the rapid development of the Internet era of network publishing industry development on the traditional publishing industry development impact.
Keywords:Web publishing; Traditional publishing; Influence
目 录
ABSTRACT……………………………………………………… II
一、关于网络出版和传统出版的概念…………………………………. 2
(一)网络出版的概念分析……………………………………….. 2
(二)传统出版的概念分析……………………………………….. 3
(一)具有快速的检索功能和强大的交互功能…………………………. 3
(二)网络出版物的虚拟化与多样化………………………………… 3
(三)传播信息量大…………………………………………….. 4
三、网络出版对传统出版的影响…………………………………….. 4
(一)分流传统阅读的受众……………………………………….. 4
(二)引领传统出版行业发展新方向………………………………… 5
(三)信息传播速度的差异促使传统出版发展积极创新………………… 5
(四)加强传统出版行业对可持续发展原则的重视……………………. 6