摘 要
21世纪是倡导“创新型社会”的时代，而当今社会上却普遍存在着伴手礼过度既耗材、又费成本的问题，给消费者产生一种不舒服的感觉。以色彩、外观的表现形式来满足人们对伴手礼设计那种感性的、本能的和理性的需求，这是当今国际社会流行的设计风格，也是现代伴手礼设计的主流形式。而现代快节奏的生活步伐，已使人感到疲惫不堪，人们渴望心灵的片刻小憩，于是在伴手礼设计中我们需要更加注重表达清晰、明了、丰富多彩的设计理念。因此，本文就玲珑瓷作为伴手礼的主体，配合伴手礼的包装设计，结合的风貌、传统文化、以及现代流行元素，让“叮铃咚隆”更加能够为现代的消费者所接受和青睐。
关键词：叮铃咚隆；；玲珑瓷伴手礼；产品设计
Abstract
The 21st century is the era of advocacy of “innovative society”, and today there is widespread in the community with excessive gifts both supplies, but also the cost of the problem, to consumers have a feeling of discomfort. To the color, the appearance of the form of expression to meet the design of the kind of perceptual, instinctive and rational needs, which is today’s popular design style of the international community, but also the modern form of contemporary design. And the pace of modern fast-paced life has been exhausted, people are eager to take a moment of mind, so in the hands of the design, we need to pay more attention to express clear, clear, colorful design. Therefore, this article on the Jingdezhen famous Linglong porcelain as a companion with the main body, with the gift of the packaging design, combined with Jingdezhen style, traditional culture, and modern popular elements, so that “tinkling bell Long” more able to modern consumption Accepted and favored.
Key words: jingle bells; Jingdezhen; exquisite porcelain with hand ceremony; product design
目 录
第一章 旅游产品的现状……………………………………………………………………………………………. 1
1.1景德镇旅游产品的调查…………………………………………………………………………………. 1
1.2国内外旅游产品的调查…………………………………………………………………………………. 1
1.3旅游产品的研究内容和方法………………………………………………………………………….. 1
第二章“叮铃咚隆”玲珑瓷伴手礼设计理念……………………………………………………………… 2
2.1产品使用的元素……………………………………………………………………………………………. 2
2.2产品使用的色彩……………………………………………………………………………………………. 2
2.3产品视觉展示效果………………………………………………………………………………………… 3
2.4产品的宣传方式……………………………………………………………………………………………. 3
第三章 “叮铃咚隆”设计实施方案与过程……………………………………………………………….. 4
3.1当地实地考察……………………………………………………………………………………………….. 4
3.2收集资料及信息……………………………………………………………………………………………. 4
3.3构思及设计草图……………………………………………………………………………………………. 5
3.4材料的选择与分析………………………………………………………………………………………… 6
第四章 “叮铃咚隆”开发设计系列产品…………………………………………………………………… 6
4.1《叮》：茶壶，茶杯……………………………………………………………………………………… 6
4.2《铃》：茶洗，茶盘……………………………………………………………………………………… 6
4.3《咚》：茶垫，水瓶……………………………………………………………………………………… 6
4.4《隆》：水钵、龙缸、红泥小火炉………………………………………………………………… 7
参考文献…………………………………………………………………………………………………………………… 8
致谢………………………………………………………………………………………………………………………….. 9
