试论贺岁档电影对中国电影产业发展的影响
摘 要：当代社会，贺岁片以及贺岁档现象逐渐成为每一年最吸引人们注意力的文化事件和热点话题。贺岁档电影泛指每年11月到第二年3月的电影档期，它的基本意思就是庆贺新年。贺岁片是1997年从香港传播到内地的，在中国大陆发展的10多年中，逐渐发展成为一种文化产品。贺岁档电影具有喜剧性、通俗性、商业性和艺术性相结合的特征，它对中国电影产业的发展产生了重要的影响，并且培育了一个约定俗成的贺岁档期，对普及和推广中国电影市场意识发挥了积极的作用，所以说它的发展对我国电影业产生着一种不可替代的影响。贺岁档电影在今后的发展中，应注重增加贺岁电影生产的规划性和回归本意，并探索大陆贺岁电影的新动力。
关键词：贺岁片，贺岁档电影，中国电影产业，影响
Abstract: At present, HeSuiPian and New Year file phenomenon has become the most outstanding, the most in a year of absorbing eyeball cultural events and hot topics. New Year films “refers to the second every November in March movie sessions, its basic meaning is to celebrate the New Year. HeSuiPian is 1997 from Hong Kong to spread the mainland, in mainland China more than 10 years development, gradually developed into a kind of cultural products. New Year films have comic, popularity, commercial and artistic combination of features, it to the development of the Chinese movie industry has an important influence, and produced a new conventional sessions, the popularization and promotion of the Chinese film market consciousness is playing a positive role, so it development to Chinese film industry produces an irreplaceable influence. New Year films in the future development, should notice to increase New Year of film production planning and to return to the original meaning, and explore the new continent different movies.
Keywords：HeSuiPian， New Year films ，Chinese film industry，influence
目 录
三、贺岁片对中国电影产业发展的影响…………………………… 4
（一）贺岁片带动电影产业繁荣发展………………………….. 4
（三）普及和推广了中国电影的市场意识………………………. 5
四、突破创新贺岁片，更好地发展中国电影产业……………………. 5
