网剧《余罪》的热播现象分析
摘 要
近年来，随着网络电视剧的浪潮掀起，题材新颖、情节独特的网剧出现在了现代观众的视角之中。在现代各大网络媒体平台、视频网站中热播的网剧数不胜数，制作成本低、受众效果好、故事情节跌宕起伏的网络热播剧一时之间成为了社会焦点的话题。本文主要分析了现代网剧热播现象中的三大因素，即：文本因素、媒介因素、受众因素，且结合热播网剧《余罪》进行了分析和研究，其中主要分析了《余罪》的本文编写情况、网络传播模式、受众心理情况等，最终提出了《余罪》这一部热播网剧带给现代人的启示。
关键词：网络电视剧；《余罪》；热播现象
An Analysis of the Phenomenon of “Yu” in Network Play
Abstract
In recent years, with the wave of network TV set off, novels, unique plot of the network appeared in the modern audience perspective. In the modern major network media platform, the video site hit the number of online games, production costs are low, the audience effect is good, the story of the ups and downs of the network hit the game has become a social focus of the topic. This paper mainly analyzes the three factors in the phenomenon of modern network play, namely, the text factor, the media factor, the audience factor, and the analysis and research of the “sins” of the popular network play, which mainly analyzes the ” This article prepared the situation, the network communication mode, the audience psychological situation, and finally put forward the “Yu” this hit network play to bring the inspiration of modern people.
Key words： network TV drama; “Yu crime”; hit the phenomenon
目 录
一、《余罪》及其热播………………………………………… 4
1、《余罪》剧情简介……………………………………… 4
2、《余罪》现象级热播……………………………………. 4
二、《余罪》热播的文本因素…………………………………… 5
1、平民英雄人物的塑造…………………………………… 5
2、跌宕起伏的叙事方式…………………………………… 5
三、《余罪》热播的媒介因素…………………………………… 5
1、独特的网络传播模式…………………………………… 5
四、《余罪》的受众因素………………………………………. 7
1、满足受众对平民英雄的期待……………………………… 7
2、满足受众猎奇心理需求…………………………………. 7
3、满足受众对真实人性的窥探欲……………………………. 7
五、《余罪》热播给我们的启示…………………………………. 8
1、创意与尊重原创………………………………………. 8
2、联合营销 助力精品打造………………………………… 8
3、了解受众的审美需求…………………………………… 8
结语……………………………………………………… 9
