Abstract: Stores that imports snacks and leisure food is domestic industry that emerging in the past two years. Imported food tasted novelty, attractive packaging,coupled with the advantages that of good taste, won the recognition of people. snacks family is expanding ceaselessly and continues to grow, eat snacks ,in a way, has become a kind of fashion. Therefore, snack shops more and more popular. However, due to lack of circulation channels, at present, most of Chinese consumer still and imported food without edge! The channels of domestic import food sales now only in Shanghai, Beijing, Nanjing, Guangzhou and other large city, even so, in the near 5 years, Chinese imports of food market total average annual growth rate is still high up to 15%. Experts forecast: China’s national income increases ceaselessly, food imports will integrate into the life of Chinese people, and will have a long-term impact on the domestic market and a tremendous influence. This report use Nanjing market as an example of imported food in the form of a questionnaire to survey.
Key words: imported food; market sales
Catalog
Abstract…………………………………………………………………………………………………………………. I
一、The investigation object……………………………………………………………………………………… 1
二、 Survey : 2012January………………………………………………………………………………………. 1
三、 Objective: to import food sales in Nanjing survey and analysis…………………………………. 1
四、Method : a questionnaire survey…………………………………………………………………………… 1
五、The results of investigation and analysis…………………………………………………………………. 1
(一)the investigation process and result……………………………………………………………… 2
1、the customer ‘s food imports: the following table:………………………………………….. 2
2、The purchase of the imported food types: the list below…………………………………. 2
3、 Buy imported food channel: the list below…………………………………………………. 3
4、Choose imported food conditions: the list below…………………………………………… 3
5、Import food sales growing factor: the following graph……………………………………. 3
(二)results…………………………………………………………………………………………………… 4
1、The present situation……………………………………………………………………………….. 4
2、The main sales people…………………………………………………………………………….. 4
六、summary…………………………………………………………………………………………………………. 5
Import food in nanjing market sales questionnaire…………………………………………………………… 6