内容摘要
随着经济全球化的进展越来越快，人们的生活质量也得到很好地提升。尤其是在中国，通过国家和社会的不断努力和发展，中国中等收入家庭的比例呈现出良好发展的态势，中国人口中贫困人口的数量也逐年的减少，中国消费的趋势也向着中高端水平发展。对电商来说，这一个很大的发展契机，而国内大部分电商企业也正是看中了中国市场这一优势，纷纷进军中国电子商务市场。在当前中国电子商务行业快速发展的影响下，传统行业受到了不同程度的冲击。现阶段我国许多传统企业一直面临发展缓慢的局面。众多公司一直想通过渠道和营销创新来达到升级产业和提升品牌的目的，以改变现状。但是，我国电子商务行业发展时间很短，电子商务发展的过程中出现了很多的问题亟待解决。因此，如何发挥商务英语在电子商务贸易中的作用，加强国际电子商务之间的沟通联系，是现代商务英语教学、应用中亟待解决的问题。
关键词：商务英语 实际生活 应用
Abstract
With the progress of economic globalization faster and faster, people’s quality of life has also been greatly improved. Especially in China, through the continuous efforts and development of the country and society, the proportion of middle-income families in China shows a good momentum of development, the number of poor people in China’s population is also decreasing year by year, the trend of China’s consumption is also toward the high-end level of development The For electricity providers, this is a great opportunity for development, and most of the domestic electricity business enterprises is also fancy the Chinese market this advantage, have entered the Chinese e-commerce market. In the current rapid development of China’s e-commerce industry under the influence of the traditional industries have been varying degrees of impact. At present, many traditional enterprises in China have been facing a slow development situation. Many companies have been through the channel and marketing innovation to upgrade the industry and enhance the brand’s purpose to change the status quo. However, China’s e-commerce industry development time is very short, the development of e-commerce in the process of a lot of problems to be solved. Therefore, how to play the role of business English in e-commerce trade, strengthen the communication between international e-commerce, is the modern business English teaching, application needs to be solved.
Key words: business English real life application
目录
一、电子商务的理论概述……………………………………… 4
（一）电子商务的定义…………………………………….. 4
（二）电子商务的内涵…………………………………. 4
（三）电子商务的特征…………………………………….. 4
（四）电子商务的发展历程…………………………………. 4
（五）电子商务的种类…………………………………….. 5
二、电子商务在国际贸易中的应用………………………………. 5
（一）电子商务在国际贸易中的应用现状………………………. 5
（二）电子商务在我国外贸领域中的具体应用…………………… 5
三、商务英语在实际中存在的问题………………………………. 6
（一）教学目标定位问题…………………………………… 6
（二）情景创设问题………………………………………. 6
（三）口语考核体系分析…………………………………… 6
四、商务英语口语应用改进的策略………………………………. 6
（一）学有所巧………………………………………….. 6
1、注重基本功练习……………………………………. 6
2、结合商务英语的特点………………………………… 6
（二）教之有方………………………………………….. 6
1、加强师资建设……………………………………… 6
2、转变教学模式……………………………………… 7
3、结合现代媒体教学………………………………….. 7
（三）学校办学………………………………………….. 7
1、加强校企合作……………………………………… 7
2、定期举办口语实践活动………………………………. 7
3、完善考核制度，科学监督教学效果……………………… 7
致谢……………………………………………………… 8
参考文献………………………………………………….. 9
