摘要
随着经济全球化的进展越来越快，人们的生活质量也得到很好地提升。尤其是在中国，通过国家和社会的不断努力和发展，中国中等收入家庭的比例呈现出良好发展的态势，中国人口中贫困人口的数量也逐年的减少，中国消费的趋势也向着中高端水平发展。海外代购自08年以来异军突起，如今已成为跨境电子商务的的主力军之一。今后代购的发展，不再只是单纯的价格战，服务、信誉、品质和与互联网相结合的营销策略将成为新的行业指标。海外代购的迅速发展也带来了隐藏的风险，海外代购营销策略服务流程优化有助于保持代购的自身优势和扩大代购的影响力，而网易考拉海购自发展至今，已经在跨境电子商务领域中占据了一定的市场份额，但是如果网易考拉海购想要进一步的发展，就必须认清国内跨境电子商务的发展现状和市场环境，制定出适合自身企业发展的规划和目标，持续扩大海购市场，带动企业发展。
关键词 网易考拉海购；海外代购；电子商务
Abstract
With the economic globalization is progressing faster and faster, people’s quality of life has also been well promoted. Especially in China, through the continuous efforts and development of the country and society, the proportion of middle-income families in China has shown a good development trend, the number of the poor population in China has decreased year by year, the trend of China’s consumption towards the high-end level . Overseas Shopping Since 2008, the sudden emergence of cross-border e-commerce has now become one of the main force. The future development of purchasing, not just a simple price war, service, reputation, quality and the combination of the Internet marketing strategy will become the new industry indicators. The rapid development of overseas purchasing has also brought hidden risks, overseas purchasing marketing strategy service process optimization to help maintain the purchasing advantage of their own and expand the influence of purchasing, and Netease Koala purchased from the development so far, has cross-border electronics Business areas occupy a certain market share, but if the Netease Koala purchase want to further development, we must recognize the domestic cross-border e-commerce development of the status quo and the market environment, to develop their own business development planning and objectives, Continued expansion of the sea purchase market, promote enterprise development.
Keywords Netease koala sea purchase; cross-border electricity providers; e-commerce
