目 录
摘要……………………………………………………… I
Abstract…………………………………………………. II
一、高校《旅游电子商务》课程教学概述…………………………. 1
（一）高校《旅游电子商务》课程教学内容…………………….. 1
（二）高校《旅游电子商务》课程教学方向…………………….. 1
二、高校《旅游电子商务》课程教学中的问题……………………… 1
（一）教学的知识过于抽象…………………………………. 1
（二）课程设计目标不明确…………………………………. 1
（三）学生认知出现偏差…………………………………… 1
（三）教学机制不完善…………………………………….. 1
三、新媒体时代高校《旅游电子商务》课程的教学设计………………. 2
（一）课程设计目的………………………………………. 2
（二）实施过程………………………………………….. 2
（三）设计分析………………………………………….. 2
（四）设计总结………………………………………….. 3
四、构建新高校《旅游电子商务》课程教学的建议………………….. 3
（一）优化学校教学课程资源……………………………….. 3
（二）打破传统思想禁锢…………………………………… 3
（三）建立起课程的电子化管理体系………………………….. 3
（四）利用新媒体建立起教学的管理模式………………………. 4
结论……………………………………………………… 5
参考文献………………………………………………….. 6
摘要：随着时代的发展，科技的进步。越来越多的传统教学方式被淘汰，而一批新兴媒体正应运而生。新媒体采用的方式是互联网的模式，使用电子化数据及文章的技术、互联网技术，通过网络、卫星、手机终端、数字化电视等手段进行教学。同时，新媒体时代的到来，其独特的教学性、空间性、科学化，若能与高校《旅游电子商务》课程教学合理相结合，那么将有力地教学，亦能够使得学生具有主观能动的接受高校《旅游电子商务》课程教学的创新和创意，使其更容易被学生所接受。本文从高校《旅游电子商务》课程教学内容及教学方向入手，详细对高校《旅游电子商务》课程教学中的问题进行了分析，指出了教学的知识过于抽象、课程设计目标不明确、学生认知出现偏差、教学机制不完善的问题。并结合上述的问题进行了新媒体时代高校《旅游电子商务》课程的教学设计。最终，提出了构建新高校《旅游电子商务》课程教学的建议。
关键词：新媒体时代；《旅游电子商务》；教学设计
Abstract: With the development of the times, the progress of science and technology. More and more traditional teaching methods are eliminated, and a number of new media are emerging. The new media uses the Internet mode, the use of electronic data and articles of technology, Internet technology, through the network, satellite, mobile terminals, digital TV and other means of teaching. At the same time, the arrival of the new media era, its unique teaching, space, and scientific, if the university “tourism e-commerce” course teaching reasonable combination, it will effectively teach, can also make students with subjective and dynamic acceptance The innovation and creativity of the tourism e – commerce course teaching in colleges and universities make it easier for students to accept it. This paper analyzes the problems in the course of “Tourism E-Commerce” in colleges and universities, and points out that the teaching knowledge is too abstract, the curriculum design goal is not clear, the students’ cognition The deviation, the teaching mechanism imperfect question. Combined with the above problems for the new media era college “tourism e-commerce” course design. In the end, the paper puts forward some suggestions on how to construct the tourism e – commerce course in the new university.
Keywords: new media age; “tourism e-commerce”; teaching design
