老龄化背景下杭州老龄人群复合需求的细分研究
摘要：中国人口老龄化是社会经济发展的必然结果，是世界人口发展的普遍趋势。在杭州老龄化背景下老年人口数量的增加和各种结构的变化必将给厂商带来许多商业机会。这种商机既包括因人口老龄化所体现的老年人口增加而引起的某些新市场的形成和原有市场拓宽等的直接机会，也包括因人口老龄化而导致的有老年人家庭的需求结构、消费结构、投资结构等变化所引起的其他市场变化的间接机会。本文通过分析老龄化背景下老年人的需求现状以及和企业相关产品之间的衔接问题等，探析老年产品和服务，以及政府相关政策制度的改进和完善。
关键词：老龄化 老龄人群 复合需求
A Literature Review about the older people of composite demand subdivision under the background of the Hangzhou aging population
Abstract:
China’s aging population is the inevitable result of the development of social and economic. And this is the general trend of the world’s population. The increase in the number of elderly population and changes under the background of Hangzhou-aging in the structure brings many business opportunities for manufacturers. These opportunities include the direct of new markets and the indirect of the changes of family structure, consumption structure, and investment structure, which caused by the increase of the aging populations. This paper analyzed the current needs situation of elderly people under the background of aging persons and the problem of the relation between the enterprise’s products, etc. This paper analyzed the products and services which provided to the elderly people, and the improvement of the relevant government policies and systems.
Key Words: Aging; The aging population; Composite demand
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