农村经济，村镇银行
摘要
我国的村镇银行是在一定的客观背景下建立的，但是其在发展过程中面临诸多问题，使得村镇银行的发展脱离了服务“三农”的初衷，通过对我国村镇银行发展的外部环境存在的机遇和威胁以及内部发展的优势、劣势展开研究，论证村镇银行应如何充分发挥自身优势，抓住机遇进行市场定位，一方面更好地为新农村建设提供金融支持。另一方面又尽可能地规避和防范各种风险，从而可持续地发展下去。这样不仅可以实现服务“三农”的宗旨，还可以实现农村经济盈利性的商业运作，不断壮大其规模。
关键词：农村经济；村镇银行；产业化
Abstract
China’s rural banks in certain external context established, but in its development process faced many problems, so that the development of rural banks out of service”3 farming ” the original intention, through to our country rural bank development of external environment and internal development opportunities and threats of the advantages, disadvantages of, demonstration of village and town banks how to give full play to their advantages, seize the opportunity and market positioning, a better providing financial support for new rural construction. On the other hand, as far as possible to avoid and guard against all kinds of risks, and sustainable development. It can not only realize the service “3 farming ” the purpose, can also realize rural economic profitability of commercial operation, expanding its scale.
Key words: rural economy; rural bank; industrialization
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