传统百货店与网上商店盈利模式研究
内容摘要
时下对网络商店和实体商店的划分已经难以泾渭分明了。面对网络商店的来势汹汹，地面上的实体商店纷纷在互联网上开通了自己的网站，转为复合式经营。这里，我们将没有地面实体商店的网上商店称为网络商店；先有地面商店而后开通网站的店仍称为实体商店，因为其网站仍以实体店面为依托。网络购商品者在中国已经达到了相当规模。来自中国互联网中心的数据显示，截至2010年6月底，中国网民数达到了4.2亿。2009年，中国出版科学研究所调查发现，有过网上购商品行为的人群占全部网上购物者的85.8%，占全体网民的47%。随着网络购商品人数的增长，网络商店的强劲发展势头已经逐渐显现。2009年，全国网上商品销售量增幅达50%左右，销量占商品总销量的10%左右。
面对网店的冲击，实体商店在全国商品销量中仍占据主导地位。但实体商店的情况较为复杂，既有不断传来的商店关门倒闭的寂寥，也有人气高涨的热闹场面。本文主要针对于传统百货店和网上商店的经营模式进行研究，分别探讨各自的现状和问题，对此提出针对性的建议。
关键词：传统百货店；网上商店；盈利模式
Summary
Nowadays the online store and physical store division has been difficult to entirely different. In the face of the menacing of the Web store, physical store on the ground have been available on the internet its own web site, into a composite business. Here, we will not have a physical store on the ground online store called online store; first ground store and then shop web site is still known as a physical store, because its website is still physical stores rely on. Network to purchase goods in China has reached a considerable scale. From the China Internet Center data show that as of the end of June 2010, the number of Chinese netizens reached 420 million. In 2009, the China Publication Science Institute survey found that had the goods purchased online behavior of the population accounted for 85.8% of all online shoppers, accounting for 47% of all Internet users. With the network purchase goods growth in the number, the strong momentum of development of the online store has been gradually emerging. In 2009, the national online merchandise sales increased by about 50%, the sales accounted for 10% of the total sales volume of goods.
Faced with the impact of the shop, a physical store in the national commodity sales still dominate. But the physical store, the situation is more complex, both shops closed constantly coming collapse of the solitude, the rising popularity of the lively scene. In this paper, respectively, to discuss the status and problems in the business model of traditional department stores and online stores, which put forward specific proposals.
Keywords: traditional department stores; online store; profit model
目 录
3.3.3网络上的商店加强了供货方与需求方双方之间的信息交流
